Apple or become " next Microsoft " : Face antitrust suit

Guide language: Recently, the incident dropping lacquer of the map function of IOS 6 and IPhone 5 lets an apple become the central issue that discusses for people. The expert inside course of study is special Louis of Li Sitan • (Tristan Louis) is written civil point out, the apple is tasted newly 3 times the closest release all appear major problem, show this company is right the control ability of soft hardware and detail is dropping, the antitru canon ef 15mm st suit that together with may face, the apple may become next Microsoft.

It is article full text below:

A company that is worth summit summit released newest operating system, nevertheless the certain place of this operating system was thought to borrowed however the product that another company rolls out before this.

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Such story is put to 1995, this company that is worth summit summit is Microsoft certainly, the operating system of refer is Windows 95. And arrived 2012, the leading role of the story became an apple to reach its IOS 6 of newest operating system.

Is next Qiaobusi in?

When IPhone 4 of the apple two years ago just appeared on the market, the user discovered the aerial existence problem of this machine very quickly, cause a mighty uproar thereby, the apple must apologize publicly for this and adopted series to remedy measure, include to be opposite already the modification of the allowance of work off equipment and follow-up equipment.

The apple rolled out IPhone 4S last year and should introduce this company ceremoniously to bring think when the Siri speech assistant that be proud, the user discovered the not perfect sex of Siri function very quickly also, mix their view experience apace to transmit gregarious network, express the feeling of their disappointment to Siri.

Arrived the product releases season this year, one of innovation with the biggest apple are IOS 6 operating system. The buy inside IOS 6 the map application of malic oneself, on the IPhone 5 of mobile phone of newest generation IPhon free scooby costume e that is rolled out by Guo Jinqiu of equipment Yu Ping. In IOS 6, the cereal song map that before the apple replaced this with the map of oneself, uses all the time serves, allege this map is " the the most beautiful, most powerful map serves " . Nevertheless the result looks the circumstance is not such, the map of malic oneself is put in the issue with not small move it seems that.

In reporter circle, have " 3 people become a tiger " the rule, meaning namely 3 similar incident can mirror instead a trend. From above in light of 3 problems that 3 acting products encounter describes apple, the apple is entering this trend it seems that. In Qiao Busi times, malic product must pass sufficient preparation before release in order to protect no risk at all; And times of the Qiao Busi after arriving, the quality control of malic product encountered a trouble it seems that.

Window and flaw

The innovates for company that weighs the appl free memory laptop toshiba e may be a little far-fetched, because of this company the strongest capability depends on repairing with conformity, a lot of moment did not create new product, be based on the market however already some products are done " small innovation " . For example, IPod is not player of the first MP3, but it is free canon ef 15mm the first digital music player that uses easily; IPhone is not the first smartphone, but it is the first smartphone that has true intelligence experience; Even IPad also is not computer of the first flat, but it is synthesis check really best, most a product that resembles flat computer. From which we see not hard, the apple did not create new product, just be based on existing product to do a few improve, led each market trend next.

But watch a few its closest products to release, we also can see, malic product no longer very Jing is colourful. In other words, this kind of ability of the apple that leads tide appears no longer powerful. The 3 departm the most popular canon ef 15mm ents with young scrutiny the closest apple release you to be able to discover, the aerial design of IPhone 4 is provided quite really revolutionary, but the problem is cannot work sometimes; Speech assistant Siri really very Jing is colourful, but its function distance is perfect still go very far; Malic map will be shirt-sleeve more 3D functions, sound be close friends than cereal song map it seems that want cruel, but the problem also exists on this map function actually.

If these new products of the apple can work normally, that is very big promotion without doubt, industry also can think the apple also surp most popular selling memory laptop toshiba asses a competitor to prepare in these domains. Once appear,do not pass problem, be considered as malic retrogression likely. More serious is, such faulty or the dismemberment that goes backwards to mean an apple possibly -- that extremely powerful, apple that leads tide is disappearing slowly.

Of screen dimension and ad message abhorrent

The appearance t mobile prepaid cards design that the another innovation point that the apple emphasizes when announcing IPhone 5 is this equipment and large size screen. IPhone 5 used 4 inches of screen, there never is a manufacturer to use the screen of this one dimension before this. The apple deviated from a few basic standards of industry, for example 4.3 inches, 16x9, 720P. The resolution of IPhone 5 screen that adopts 4 inches of screen resembles element for 1136 X640 resembling element, this is a strange number that never has been used.

The apple operates an experience to hold to first-rate single hand, did lengthen to IPhone 5 not the processing of broaden, all these erratic dimension data are the result of this one decision. But, it is important that the apple is revealing IPhone 5 other when the function, a lot of moment used both hands to operate, did not reveal single hand to slide on screen the convenience sex that reachs its to may be brought, the user that malic this action allows to include me inside feels bemused.

Probably you think this some haggle over every ounce, but to with meticulous in a subtle way for famous company, such flaw does not allow to appear, single hand operates this as intense as its importunate optimal experience is violated. Want to know, the apple is right of detail accuse deep very strict, its advertisement piece or medium clock shows propagandist book to have specific meaning.

Apple: Next Microsoft?

Of the enterprise those who grow to have a likeness it seems that is periodic. With Microsoft for, before Windows 3.1 operating system is rolled out, it is a bellicose poineering company; When coming out to Windows 95, microsoft has become market backbone and leader; Come to 1999, when lawsuit of antitrust of Microsoft play away, it is considered as a giant monopolist; Now, microsoft is considered as recreant, the person that suffer dominant of governmental pilot industry.

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Will see an apple, we may discover the place of a few likeness. Before 1997, the apple is a bellicose computer raw firm, although share of this company market exceeds 10% rarely, but its exposure is led absolutely won't under an any competitors; When IPod, IPhone and IPad this " 3 drive carriage " after coming out, the apple becomes the leader of these 3 domains gradually, lead and defining tide and the development way that did not come. But observe when you the apple is the closest carefully a few period you can discover the news briefing, the apple has been entered " rest on one's laurels " level -- not substantially innovation, only Xiaofan surrounds repair.

IOS 6 regards an apple as the 6th acting mobile operating system, the task of its bear is to the most popular scooby costume be IPhone 5 to provide perfect experience not just, still depend on continueing to hold the lead dominant position of the mobile operating system such as Windows Phone of Android of opposite Gu Ge, Microsoft, the equipment that is this company from the angle of software adds chip.

In addition the pace that the apple also is replacing competitor product with oneself service quickly, include Youtube of eliminate cereal song and the map service that use oneself to replace cereal song map to wait. This is meant, the apple regards Gu Ge as the competitor not only, still will for the biggest menace.

Come so, the pattern that the apple develops next is gradually clear rise. This company is current and main dedicated at the following at 2 o'clock: It is to have protection land (incorrect tripartite accredit) enlarge IOS touch limits; 2 it is to optimize operation ability, sell a product more as far as possible. Go down so, the apple also is sure to greet antitrust " patronize " .

Above sees not hard, apple one step by step forward the level that Microsoft once had experienced is developing. Hope apple can draw the lesson of elder, also can be gotten on by the hammer soon otherwise the label of monopolist, cross a:appellant bring a case to court the day that ceaseless, lawsuit pesters a body.

How to go next?

The apple is facing a few problems currently, include function of IOS 6 map and IPhone 5 to drop lacquer to wait place in the problem before. A bit more long-term, the apple should begin to consider how to be regarded as " domestic monopolist " .

When handling map issue, tripartite can cause handicap to the apple probably, because malic map is right the dependence of tripartite is more serious. Probably the apple can consider to buy company of a map, for example Tom-Tom or Nuojiya, nevertheless the market does not value such buying meeting and happen in the apple. According to malic style, buy to do poineering work model enterprise, fill through revising next strong it is best method probably. Message personage expresses, the apple already may serve company Foursquare with the position put-up spread out collaboration.

To detail strict an one of gene that accuse to be considered as an apple to succeed, qiaobusiben is personally " approximately abnormal control is mad " . The both hands that nevertheless no less than alludes above me handles advertisement case, the apple is losing the something of this respect it seems that.

In addition, as the competitor rapid promotion in hardware respect, the apple wants to precede on software not only, go up in hardware also cannot too backward. The incident dropping lacquer that IPhone 5 appears makes clear, the apple is in hardware quality accuse to go up to also want to continue force.

The apple of period of Qiao Busi's leadership great, very big reason is the deep understanding that the Qiaobusi that serves as CEO combines to soft hardware, he knows the user wants what kind of product, the close together gather that can pass soft hardware brings optimal experience for the user. The apple currently holds the post oflibrary of • of Mu of CEO the base of a fruit to overcome (Tim Cook) is supplying commend of humanness of chain management field, but he needs to have closer understanding to the product, roll out the product that leads tide continuously, otherwise the day that the apple steps down altar by a definite date not far. (Zhu Fei)