On August 30, electron of German Berlin consumption is exhibited on, samSung rolled out the series s most popular selling memory card digital cameras uch as camera of Galaxy Note II, Galaxy Camera and flat computer at a heat to be tasted newly. Among them, galaxy Note II and mobile phone of first Windows Phone 8 obtained greater attention to spend. On the news briefing, samSung electron IT and Shen Zongjun of president of mobile business department say: "SamSung will continue to dedicate for the industry crackajack, of rich creativity, particular product. "This one speech is unscrambled to be Xiang Ping to use force if really by the media below the stage.
Will end on August 25 since 2012 most in the patent big fight that gets attention, the apple wins winner field dominant position in joining fight first, the adversary SamSung that makes its successfully driving needs to pay the compensation of 1.05 billion dollar.
Current, samSung is the smartphone firm with global shipment the biggest volume, and the apple is once Wang Zhe. Think inside course of study, positional exchange, it is the main reason that makes an apple sue SamSung. So, add up to the SamSung of play away first, in next how does layout free brooch pins lieutenant general strike back? Malic victory is right for the whole camp that install eminent, what to mean?
The cause and effect of lawsuit
travel mugs stainlessThe patent dispute between apple and SamSung, can restrospect to in August 2010. At that time, the Galaxy smartphone that SamSung rolls out, achieved the most popular memory card digital cameras good market performance.
The advent of smartphone times, cannot leave an apple. 2007, the apple is below the skill plan of father Qiao Busi, rolled out the IPhone of fashionable market, announce redefine mobile phone. This confluence " of " Qiao Bangzhu the mobile phone of countless painstaking effort, not only the gate that helped an apple open mobile Internet, also proclaim market of global mobile phone entered a new era.
Below malic concussion, once was in in the Nuojiya of the control the forces of nature on mobile phone market, Motolora, RIM the portion of smartphone market is ceaseless and atrophic. The apple becomes the spokesman of the smartphone, also became the Wang Zhe on this one market.
Nevertheless, samSung made not little trouble to the apple however. The count of the best selling t mobile prepaid cards mart of global mobile phone that releases according to IDC of market survey firm reports, volume of shipment of machine of intelligence of the 2nd quarter is SamSung this year 50.2 million, market share is 32.6% , volume of malic IPhone shipment is 26 million, market share is 16.9% . The difference of smartphone market share of apple and SamSung is pulled gradually big.
Defending best is aggression. For adversary of keep within limits, apple from patent proceed with.
As we have learned, apple after a plan, at expediting Cong Daping of a batch of lawyers in April 2010 fruit city flies to Korea. In SamSung headquarters, malic lawyer signals Steve Qiaobusi's view without preamble most popular selling brooch pins SamSung to be in charge of high: The Galaxy S smartphone of system of Android of embarking Gu Ge borroweded illegally IPhone. Disclose according to the spot personage that participates in at that time, after malic lawyer is showing evidence, think the purpose of Android is the products plan that leads a series of companies to imitate IPhone and strategy.
Malic call at sb's house censures, cause the accurate of SamSung lawyer, the first time between both sides meets to part on bad terms. Malic lawyer nature is unwilling collect a hand at this point, through collecting a data, accurately argumentation gives SamSung to should pay 24 dollars patent fee for every smartphone, pay 32 dollars for every flat computer. In October 2010, the apple gives SamSung result feedback.
SamSung is not approbated to this one conclusion of the apple. Later, bilateral lawyer has held meeting for many times in place of etc of Califor the most popular canon ef 15mm nia of Korea, United States again. But bilateral difference is bigger, cannot reconcile all the time. 2010 year end, both sides stops to contact, for the patent of after this happening big fight buries next foreshadowing.
brooch pinsAs the elapse of time, the SamSung speech advantageous position in smartphone and flat computer domain is larger and larger, the apple was can'ted restrain eventually. April 2011, why does the apple fill in in California emperor federal court sues SamSung, accuse " of the ground like its " slave borroweds the originality of this company. SamSung is very fast counterclaim, this dispute grow like a weed arrives the whole world at least 10 courts, include Australia and Korea among them.
In the time that is as long as a year, bilateral lawyer wins this one lawsuit to hit, cost thousands of hours to gather evidence in global each district in all, but all did not bring death warrant to the other side.
In October 2011, qiao Busi dies, lawsuit comes to scooby costume an end. But after Cooke replace, he has received old standard of lawsuit quickly again.
In fact, the lawsuit that both sides launchs around patent, it is the seesaw battle of a prolonged, who cannot persuade, also cannot persuade a judge to bring favorable court decision to oneself. To the apple, it is pressing want to win this lawsuit, the hope carries the court decision of this case, not only the effectiveness that can prove its IPhone and IPad patent, and the blow that still can bring oppressive sex to the successor.
The answer way of SamSung
After play away of a company needs to compensate for the lawsuit of 1.05 billion dollar, the likelihood has idea very hard to release again taste newly.
After the patent lawsuit of the battle " of the century of the " that be called by industry that SamSung initiates in play away apple, it seems that not anxious. Why does it fill in to American California emperor the court decision that American federal court makes, besides in state dissatisfaction will mention for a short while appeal, outside the countercharge that puts forward pair of apples on the market such as Japan and Korea, it did not put too much energy in patent fight, popularize actively according to the deploy of oneself however taste newly, the hope proves through the market it is capable to consolidate smartphone old position while, capable also to continue to maintain current position.
On August 30, electron of German Berlin consumption is exhibited on, samSung rolled out the series such as camera of Galaxy Note II, Galaxy Camera and flat computer at a heat to be tasted newly. Among them, most those who make a person excited is Galaxy Note II and mobile phone of first Windows Phone 8. Be known as " flat and smartphone to mix the Galaxy Note of body " , 10 million already are sold after was being rolled out last year.
watch caseIn fact, samSung has the actual strength that provokes an apple. On IFA congress, samSung released a computer of computer of 3 2 mobile phones, flat, a notebook, camera in all. If the brand is divisional, can divide for ATIV brand and Galaxy brand.
Among them, the processor of Galaxy Note II that SamSung key rolls out upgrades to 4 nucleuses 1.6GHz, configured 2GBRAM, have 16GB/32GB/64GB at the same time capacity of 3 kinds of memory can offer an alternative. In addition, note II carried newest Android4.1Jellybean system, configured the batteries of the capacity when 3100 milliampere, still support 4GLTE network.
ATIV is SamSung what open for Windows product is brand-new brand. One word of ATIV is taken from "vita" write instead, latter lives in the means " in Latin " , samSung government locates ATIV product in propagandist language the life that lets people for " is simpler " .
On the news briefing, industry releases such products to all feel to SamSung astonish. Look in them, below the big environment that puts delay in European debt crisis and global economy, IT industry has an enterprise that is like this boldness to release much money product however now. SamSung not only accomplished, and the product flourishing that still can assure to appear on the market is sold, it is the thing of a not simple really.
SamSung is in show information fully to industry: SamSung besides will take a brand seriously as always to build, it still will throw more force to support Microsoft in future, more WP mobile telephones are manufactured in future. SamSung releases first WP8 mobile phone first, let consumer see the strategy of mobile phone brand that has advance side by side- do two or more things at once of a many platform.
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Now, the Ⅱ of Galaxy Note that SamSung releases and WP8 mobile phone, will mix the IPhone 5 of apple of collective converging attack of Galaxy S III that rolls out before this.
The war will still continue
Why does the apple fill in in sessional on August 25 California emperor in federal court, it is used advocate the prosecution that the benefit of field won pair of SamSung. It is reported, jury him chairman hold is patent, make thereby whole jury more approbate an apple rejoin.
To the ruling of jury, samSung electron thinks, "This is the loss of American consumer. "SamSung expresses in statement, "This is not the inevitable final result of whole case, also not be the condemnatory opinion of court of global each country. The court of partial country had rejected a lot of views of the apple. The court of partial country had rejected a lot of views of the apple..
Will look at present, the patent dispute of apple and SamSung still is put in bigger dispute. England, Japan and Korea court are when the patent lawsuit that tries fruit of SamSung He Ping, do not think the apple takes put in order. Among them, japanese court thinks SamSung does not have tort, and Korea court decides SamSung and apple mutual tort.
The personage inside course of study thinks, although final SamSung needs to compensate for, with its present financial capacity far not have a fracture. As we have learned, samSung the net gain last year is 12 billion dollar, hold cash 14 billion dollar. Exclusive menace is, if the apple asks American market bans product of carry out SamSung, samSung will lose the market with this rapid growth.
According to what NPD of market survey orgnaization offers the data first quarter shows this year, samSung has been American smartphone market the 2nd big supplier, this quarter its grow 140% in share of American smartphone market, acquired the share of 24% , 29% what be next to an apple.
Nevertheless, the apple applies for formall memory card digital cameras y to ban product of below banner of electron of carry out SamSung 8 electrons in American market in, newest without SamSung a series of issuance products. Look inside course of study, although the apple applies for a ban to prohibit afresh,SamSung is had taste newly sell, it also has method to be able to be rolled out quickly according to vicissitude of the market improve, the product that did not violate patent, new and occupational market.
On August 31, samSung responds to an apple, if the apple releases LTE product,say, samSung initiates " litigant ".LTE immediately is technologies of next generation mobile network. Now, most smartphone user is to pass 3G network to visit wireless data. But the change as the industry, believe the smartphone will upgrade to LTE network in future. And SamSung embraces the LTE patent of 12.2% , be next to Nuojiya (18.9%) and connect high (12.5%) .
And, samSung has a perfect industrial catenary. Although the apple is right " of SamSung " hate sb's guts, it also cannot cast off SamSung- - a lot of yuan of parts of an apparatus of IPhone and IPad are offerred by SamSung. CW Chung of analyst of wild village negotiable securities predicts, the complex relation between apple and SamSung, mean put to an end this case needs old time.
OK and affirmative is, this still will continue to go down in both open strife and veiled struggle of mobile phone market to enemy.
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