Vice-president of AMD desktop product line Lesley Suo Bern (Leslie Sobon)Beijing time on September 27 evening news, vice-president of AMD desktop product line Lesley Suo Bern (Leslie Sobon) expresses, of Windows 8 roll out the company that is in inferior position so to AMD for advantageous.
The issuance of new edition Windows always can bring important PC to upgrade periodic. Nevertheles the best selling canon ef 15mm s, windows 8 can the best selling t mobile prepaid cards be compared it seems that before the Windows of version brings bigger change. This version Windows supports the user interface that is a center with feeling, and a series of new product measure and appearance, supported ARM processor first. Accordingly, windows 8 will be Microsoft throughout history provides revolutionary system to upgrade most.
Suo Baien expresses, near future of PC processor market exists " alone big situation " . The dimensions of Intel has absolutely advantage, this makes its maintained every year banner. Accordingly, AMD welcome Windows 8 brings " confused " and unpredictable sex. Before Octobe scooby costume r 26, the outside will not understand Windows 8 to fit the product of what type most, not clear also use ARM processor to will bring what kind of specific advantage than X86 processor. This and before Windows system diffe most popular selling brooch pins rs somewhat, and before improve type to upgrade to Intel for the person that such preceding more advantageous.
15 pin vgaAMD thinks, at present already enough weapon launchs attack to Intel, the strategy that does not pass this company will still " it is a marathon is not dash " . Pass Windows 8, AMD will bring better sign to identify a technology than the competitor. Before this, the technology of AMD already was in Microsoft Kinect body sense scored a success in control equipment. In addition AMD also can offer better sexual value to compare. Lesley reiterated the dominant position of AMD, bring best user experience with best price namely. AMD aims at the market with the largest sales volume at present, lai silk Li thinks 500 dollars product is contention stand for war.
She thinks, the user does not care product interior to use what cell actually, and the experience that cares a product only, it is OK to charge for example with how long, the response of user interface speed how, and the price how many. As the proof, lai silk Li expresses: "We did not see flat computer phenomenon actually, and have IPad appearance only. " in desktop computer respect, system of malic Mac OS X uses GPU(graph to handle unit) quickly, and the indication technology that Microsoft also begins to turn to hardware to quicken, these change are helpful for AMD, because the advantage of this company is,be in graphical domain. The word of Li of the silk that use Lai says, this is " begin quickly when GPU arisen when, we will win a victory " .
Windows 8 is one of smashs current market elements that AMD thinks only. AMD has realized, produced tremendous change to the definition of PC currently. Besides transfer to mobile equipment from desktop computer besides, also changing to the definition of t mobile prepaid cards PC function. Current, the task that people makes be handled with the computer more and more incline to at " computation is concentrated model " , this accords with the strategy of AMD, be about to partial task allocation gives show clip. And the APU(that rolls out in AMD handles unit quickly) in, these tasks can be deserved to treat a share to the graph by cent. GPU is taller than CPU efficiency, use GPU is accordingly more, the specific power consumption of chip and complex degree lower. This is AMD think " marathon runs " , and this company is seeking developer to APU more support.
AMD values the opportunity of this company future. 2011, the application with tens of more friendly to APU moneys appeared on market, and reached growth hundreds 2012, next year will achieve on 1000. In short, if software becomes more complex, more friendly to GPU, so of AMD and Intel and ARM processor manufacturer different more apparent.
The ultimate goal of AMD and competitor are different. Intel, Nvidia and connect high trade mark is made on the equip the best selling memory laptop toshiba ment that waits for a company to try hard to using their chip, hold to the they show in pack or starting a process company name memory card digital cameras in relevant commodity. AMD used different method. Lai silk Li expresses, help brand of hardware partner start shooting, make with quality the product realizes poor dissimilation, the job of this respect is mainer. AMD cares the person be purchased directly that how lets chip more glad, is not to terminal the user transmits information. And if the user of AMD experiences,surpass a competitor, so no matter hit,do not hit brand to won't bring too big impact.
Although the market is put in a lot of not c most popular selling canon ef 15mm ertain factors, but Lai silk Li still has hope very much to AMD. This not without the truth. Before, structuralization, orderly upgrade make Intel can keep stable, and the change that ARM processor brings and Microsoft are right of Windows system redesign created an opportunity. (Dimension gold)
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