Traditional sport lead plane confronts new challenge: Beautiful operation business is about to turn cloud play

Lead plane of 3 big play: Hold the post of PS3 of heaven Wii, Suo Ni and Microsoft Xbox

Beijing time on September 26 morning message, according to foreign media coverage, personage of know the inside story discloses, telecommunication of AT&T, Verizon and times China accept are wired intensifying be an user to offer video game directly through TV, wait for traditional sport lead plane to constitute menace to PlayStation, Wii and Xbox likely.

Overturn traditional

Personage of know the inside story expresses, business of operation of this 3 great cable television begins to check game of this kind of cloud to serve mode later on this year likely, spread out a technology to adjust before be popularized in the round at the beginning of 2013 thereby. Other operation business plans to rolled out similar service 2014. loony tunes golden

This one plan wins in case successful, form to the commercial pattern of sport lead plane likely dozen pressure. Come 30 years recently, this is video game industry all the time is main achieve harvest source. Study according to the market company NPD is calculated, in Suo Ni, Ren Tiantang and Microsoft lead plane of 3 big play produces the help of business to fall, the dimensions of video game market 2011 is as high as the United States 24.1 billion dollar. However, because consumer begins to abandon sport lead plane gradually, turn to play game with smartphone and flat computer, bring about on pelter of sales volume of video game hardware 39% .

"Everybody has TV. " analyst of game of video of Lazard Capital Markets of American investment bank Atu Bajia (Atul Bagga) says, "Cable television and hope of telegraphic operation business probe new income source, and game can make a very magnetic field. And game can make a very magnetic field..

Carry integrated in TV, Internet and communication formula popular game, these operation business can provide more services to user of TV of 500 most popular selling canon ef 15mm 0 much words.

Real time is deferent

Personage of know the inside story says, besides telecommunication of AT&T, Verizon and times Wanner is wired outside, k most popular selling memory laptop toshiba angkasite (Comcast) and Cox Communications also consider to roll out similar service. They were not restricted look bureau to be mixed at Zynga " Russia diamonds " wait for recreational game, hope to offer the large game such as EA to distribute the high-end movement game that business manufactures however.

Specific to the technology, these companies can be mixed with Playcast Media Systems, CiiNOW the poineering company such as Agawi cooperates, the software that they provide can realize real time memory card digital cameras game to transmit. The tall canal of these 3 companies admits, they are launching a negotiation with business of operation of American cable television, but reject to leak a detailed information.

Times China accept is wired it is respectively with cable television user of Kangkasite 12.3 million with 22.1 million, these two companies all reject to publish a comment. AT&T spokesman expresses, this company is exploring unique kind to offer roam play to serve for TV and broadband user. The U-Verse TV of AT&T serves up to had 4.15 million user in June.

Verizon spokesman says, although this company is capable to offer completely high-definition roam makes fun of, but have not roll out this kind of service at present. Cox spokesman expresses, this company is exploring a variety of cloud broadbands to serve, but reject to disclose detail. The TV user of Verizon and Cox is respectively 4.47 million with 4.66 million.

Game of cloud of have the aid of serves, the user need not buy Xbox 360 of Suo Ni PlayStation 3, Microsoft and Ren Tiantang Wii surely, can pass the handle that is linked together with television top box or television to play game directly. Personage of know the inside story expresses, partial operation business plans to turn the smartphone into handle.

15 pin vgaOf cloud game gain ground extensively will constitute enormous challenge to mode of sport lead plane, the century on latter 70 time are initiated by elegant Dali, develop by Ren Tiantang at 80 time after. This kind of mode sustains losses in business even with small profit sale hardware, earn profit by right of game the most popular canon ef 15mm card or CD next.

The challenge is heavy

Each big play manufacturer has passed date of net make an entry in an account book and data center to be user of existing sport lead plane to provide game and interactive environmen the best selling memory card digital cameras t, and be in prepare for couplet net game. Xbox Live can come true the player is right battle, can buy game through this platform not only, even can compatible and other equipment.

The first job with current business of cable television operation is to develop necessary technology. Should offer to numerous equipment at the same time through long-range server shed media game, must use fictitious change a technology. Want implementation and the user with sport similar lead plane to experience, still must be in data center integrated and powerful graph chip, in order to replace the chip of sport lead plane.

Should come true this a series of technologies, very difficult to OnLive, this is one is mixed by AT&T times China offer is wired and joint poineering company of support. In fail to attract enough user to use every months after the cloud game system of 9.99 dollars, the month on OnLive undertook recombining. The Gaikai company that competes to it is some earlier this year moment also is bought with the price of 380 million dollar by Suo Ni.

Large service provider has more capital, larger data center and off-the-peg user base, because this is in,this one domain has an advantage more. Nevertheless, copartner rice of Benchmark Capital of company of venture capital investment Ji Laski (Mich Lasky) thinks, want to offer as same as sport lead plane service quality, establish a profitable business, be not easy thing however. Benchmark Capital ever was the inchoate investor of Gaikai.

"They have sufficient reason to enter this one market. " the Laski that once held the position of EA to be in charge of high says, "Shed media game to want to use a large number of bandwidth, and can carry outstanding network benefit. But they still must solve thorny executive problem. But they still must solve thorny executive problem..

Nvidia of business of graphical processor development is some earlier this year time shows, this company is serving a provider to develop practicable product for game hard. Nvidia senior vice president holds Ni Damaxi in the palm (Tony Tamasi) says, this company is making fun of to roam note greatly below the market.

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"The investment of soft hardware respect is very large, " Damaxi says, but the status that he refuses to disclose a partner, "We designed chip technically for this kind of function. "We designed chip technically for this kind of function..

Other market

In cloud game mode, game issues business to need not be aimed at one by one of lead plane of 3 big play to develop software again, need to face a platform to write code only can, because of this OK and managing cost. memory laptop toshiba · auspicious compares Frank of EA Labels president abstruse (Frank Gibeau) expresses, offer game to will bring great opportunity finally through Internet TV, but he did not disclose schedule.

Still be in when the United States when the game that it is the cloud prepares, this kind of service of other country is already arisen, include Portuguese, France, Singapore and Korea. Israel Playcast company has developed collaboration with the operation business of afore-mentioned countries, convey to machine top box and television jointly shed media game.

This year in July, playcast announces with joint development of Korea CJ Hellovision a game serves, the 3.51 million user that faces business of operation of this cable television is rolled out. Last year, this company still rolled out the game service of every months of 9.99 dollars with Singapore telecommunication collaboration, include blizzard and the game your work of elegant Dali.

Total position also begins to spread out the 4th times in Europe at the CiiNOW of American California pilot, but Ha Baiman of · of co the best selling brooch pins llect favour of this company CEO (the identity of the trade of operation of American cable television that Ron Haberman) refuses to divulge the plan cooperates to it.

"If have appropriate service, used with respect to will devoted business 2013 free t mobile prepaid cards . " Ha Baiman says. (Book Yu)