A week of world of Qiao Busi demit year: The apple goes gradually gradually far

On October 5, 2011, qiao Busi because cancer demit world, die at the age of is 56 years old

High of Zheng of sina science and technology is sent from American California

"The predestined relationship already died, situation is used up hard; Unripe have limit, think of without border " . (Gone From Our Sight, but Never Our
The apple releases Qiaobusi to commemorate videoMedia origin: Sina science and technology

Memories. Gone From Our Touch, but Never Our Thoughts) this is Qiaobusi on graveyard autograph book grieve over short sentence, language of very few number, placing infinite affection to think of.

Imperceptible, qiao Busi went to already had a year. Before one's death free and easy is rough, all over the body of the high reputation after going. Although already death native place, consequence however never abate. Every time the apple is released taste newly, people always can think of this once malic soul, total meeting thinks of same question: How to if Qiaobusi is in,meet?

Besides Qiaobusi, OK and such profound influence goes to the individual glamour that does not have which company author company culture. When Qiaobusi parting, whether can the apple of times of the Qiao Busi after people begins concern still continue brilliant.

Qiao Busi created single-handed the apple is Caesarean, established electronic product to have both humanita the most popular memory laptop toshiba rian the perfect example with science and technology, also created one establishs what go alone especially " malic culture " . Without Qiaobusi's apple, although still make a person gasp in admiration, lost the sort of magic power gradually it seems that however.

One year time went, a variety of evidence make clear: Without Qiaobusi, the apple can differ really.

The apple nowadays, outstanding achievement dazzles as before eye, share price all the way raise, market prise lasts violent wind rises, as a large ship of the travel before a high speed, cloak captures billow limelight strong. But money newspaper is not the index that measures future of company of a science and technology. No less than builds Ci place to say, "Microsoft distance goes bankrupt to have 18 months only forever " .

What is more,the rather that, do not have a person to know, apple motivation of this kind of high speed is those who come from Qiao Busi period is inertial, still be the motivation that besides of library gram forehead comes to. Even if apple this a large ship stealthily decelerate, apparently fast also at other mate, do not have how many person to be able to discover.

　　 Brand value fades

Is core competition ability of the apple in where? Depend on the brand value with unique apple, the user that depends on malic faithfulness group.

The apple is the company of an extraordinary, having unique faithful user group. These are dead faithful user common says " fruit pink " , they are right of malic product be obsessed with degree surprising, make envy of company of other science and technology more than not only, more made appearance of a kind of society.

Does the charm of malic product depend on where? " different this mortal world thinks " (Think Different) is a advertisement with most classical apple of Qiao Busi times, perfect also explained Qiaobusi and malic product make a concept: Stand to go alone especially. Uniqueness is the keyword of psychology of user of malic product clench.

The world is roar, worldly confusion, ceaseless content spends the part that people acts, make the part in the society, gradually confused the fixed position to oneself, lose the control with vivid opposite. Live the drab life of day after day, using the as dry as a chip commodity like automation line, become machine-made coessential change individual.

The apple appears in modern so before, conquered thoroughly the heart of fruit pink: Be being tasted when other electron is industrial consumable when, the malic product with original design is elegant like artwork however; It is when everybody when use Windows, malic user is proud however the choice that showing oneself.

The apple nowadays is early not be small many high-quality goods, IPhone and IPad almost already everywhere is visible. The user also cannot obtain the sort of culture self-identity to feel from inside malic product again, relative to the psychology of other product superior move also is in gradually die.

　　 Detail no longer perfect

modern dining chairs

Malic products plan is sketchy, do manual work is delicate, interfacial human nature, the user that satisfied an user not only experiences demand, more contented their psychological demand: Those who feel oneself and another person is different. Although malic product never perfect, always have various drawback, but what always can acquire an user is special and good-tempered. "Cask is academic " do not exist it seems that before the apple, those who replace is " turn over cask theory " -- a few board of specialty were made up for a certain number of small short board problem.

But IOS 6 is an exception it seems that, although first weeks of sales volume achieves IPhone 5 5 million, but this older rate comes from at the user the demand of keep long in stock that money opposes to await IPhone 5 before this, cannot conceal the part of the failure of IOS 6. Although malic user is faithful, but they did not brooch pins lose reason.

Device of 　 of On of company of American mobile market research is right the investigation discovery of user of IPhone of 16 thousand United States, the user is apparent to the satisfactory rate of IOS 6 under IOS 5, it is malic user satisfaction on rate investig free t mobile prepaid cards ation history first.

Malic map is that board with the shortest IOS 6. What need points out is, even if Qiaobusi is alive, the apple can roll out oneself map as much, replace the service of song of cereal of the biggest competitor, he abhors than anybody Android operating system, not hesitate start " nuclear war " ruined Android.

But Pisces man Qiao Busi is a detail perfect accuse, map of even if apple just starts, he also won't allow malic map to appear mistake of so much detail. Wrong address, tortuous path, weird navigation suggests, malic map made the product with user the poorest in recent years experience not only, more force Cooke to must appear personally apology, more embrassing is, the apple suggests the user uses a competitor unexpectedly the product of Nuojiya and Gu Ge.

This is the malic place of Qiao Busi times is inconceivable, also can affect brand value of the apple directly. Even if at the outset of IPhone 4 " aerial door " incident is bubbling with noise, qiao Busi just also ends off, dissolved a crisis with respect to mention lightly with a press conference. Cooke's apology appears cordial and honest, but the DNA that this is not an apple absolutely, do not belong to the apple of Qiao Busi times at least.

　　 Confidential culture die

Qiao Busi is a psychological Great Master, it is sale ace more. The apple below heteronomy is carrying out strict confidential culture, besides core employee very few somebody can learn product information, the employee of any furtive divulge a secret can be fired by callosity. Be versed in for test man faithfulness is spent, the apple can give off false information to partial employee intentionally even in order to catch " inside ghost " .

But interiorly se the most popular canon ef 15mm vere exacting is confidential besides the system, the apple plays however to media and user had fishing game. Every time the apple is released before be being tasted newly, total meeting has a lot of rumor of true and false of false or true, if the curiosity of media and user is captured closely like fishing bait,manage. Media and user know the apple wants to deliver what product, do not know a product however after all how, be concerned about and curiosity are accumulated ceaselessly, the climax is reached when the news briefing.

Did not have Qiaobusi, confidential gene also left an apple stealthily it seems that. Before IPhone 5 is released, true machine photograph was given off on the network, even data parameter also take in everything in a glance. Did not have be concerned about, also did not have passion, malic news br the most popular brooch pins iefing from a suspense piece became what be appeared by drama is big.

New IPad and IPhone 5 news briefing, the library overcomes two news briefings with the vitallest to date, those who do not have any be concerned about is new article release, insipid and drab, release with the product of company of other science and technology almost not too big different. It is OK that Qiao Busi sheet relies on individual glamour firmly palm accuses a news briefing, and Cooke thought of to invite band to come even in IPhone 5 news briefing dynamic atmosphere.

Afterwards outside incident of IPhone 5 serious divulge a secret, the photograph of IPad Mini circulates on the net again recently. Apparent apple did not draw a lesson, take the step of mend the fold after a sheep is lost. The library overcame the apple of the times to lose confidential culture, also lost one of glamour with malic the mainest product. This has two to plant only likelihood: Or is Cooke relaxed confidential system, or is Cooke more the way of media be on the lookout with new apt.

Overconfident risk

Qiao Busi has the place of a lot of legend, never making market survey is among them one of. His great depend on, accurate before the market has not realize some kind of experience be sentenced beforehand and perfect consign experiences this kind, and he always is opposite. Silicon Valley wind casts Anderson of domestic mark · (the fictitious key-press that Marc Andreessen) does not value IPhone at the outset, qiao Busi thinks sturdily however, the user can be used to operation experience of the apple finally.

The judgement that companies of all science and technology at summit summit can be certain he experience to industry and user, hold to the development direction of oneself. The actual strength that this kin free scooby costume d of self-confidence is company of a science and technology is reflected, but the evidence that also is danger at the same time. After the apple rolls out IPhone, nuojiya and blackberry manufacturer RIM are certain physical clavier just is the direction of the mobile phone, IPhone won't score a success, but they are wrong, paid bitter market price.

Regard shift as the port the best selling memory laptop toshiba of Internet, smartphone screen is deciding an user to browse a webpage directly, brush the small gain, use experience that plays game. And upgrade to 4.5 inches of above in screen of all admiral smartphone when, the apple still takes his route, 3.5 inches of screen that will use 5 years constrainedly " spin " went to 4 inches. If did not have Qiaobusi, the apple still holds to the eye that experiences to the user and intense self-confidence, is this right after all wrong still?

According to " Forbes " the magazine is chosen, the apple resides the whole world high to provide consequence brand pop chart most with the brand value of 87.1 billion dollar head of a list of names posted up. The Cooke that the apple is in is subordinate, enlarge market share ceaselessly and develop rising market, but did not have Qiaobusi, malic brand appears occurrent change, and this kind of change is short-term can not use money measure.

Cooke is an outstanding operation person, qiao Busi is a great trailblazer. Cooke often has, and Qiaobusi is seldom have. Did not have Qiaobusi, the apple can differ really.