Passed 5 years only, dai Er, was born at American Texas this 1984, rely on to sell mode to sell computer name continuously, ever was at the beginning of 21 centuries hold hea most popular selling brooch pins d of global PC enterprise 4 years continuously an ancient folding chair, current year of star company that income exceeds 60 billion dollar, almost already " ulterly changed " .
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Dai Er uses the rate wearing Er of a kind of models, changed people quickly inertial to it ack free canon ef 15mm nowledge. Dai Er of · of Er of Michael of the author of the company that wear Er, president is in after he took up the post of company CEO afresh in Feburary 2007, resolutely decision, let wear Er company to be t most popular selling memory card digital cameras he solution provider that carries end from change of a PC manufacturer. His purpose is very clear: Break away from the small gain lair of sex of whole of PC course of study as most popular selling memory laptop toshiba early as possible.
Transition! The shadow of the IBM before people seemed to see again about 20 years, and the thing that IBM once had done.
5 years between, dai Er runs quickly madly all the way, abandon " be being sold continuously is a kind of mode, but not be a kind of belief " a such words, join cent to sell a group of people of same interest. In the meantime, dai Er also resembles once buy wildly like Cisco and inscriptions on bones or tortoise shells of the Shang Dynasty, mix oneself business domain by PC server, extend quickly wait for a domain to equipment of memory, advisory service, network and administrati t mobile prepaid cards ve software, add new fulcrum for future.
The brigade hard to avoid of the best selling memory card digital cameras transition accompanies kink and anguish, but Dai Er has no alternative already. One is a foundation with hardware, direct with seeking advice from a service to be, it is the B2B company that support with software, also do in " addition " shape sadly in the process. Although big frame still shows faintness, but the end that leaves Dai Er after all advanced again one stride.
spring poolLast year in June, dai Er takes out 80 million dollar, the brand heavy model that launched an impetus huge in American mainland plans " Dai Er is aroused infini the best selling scooby costume te " (The Power To Do More) , say according to Dai Er CMO Karen Quintos, such brand strategy also is the first time on history of the company that wear Er. This year in October, this project lands Chinese market. Daier thinks outward bound proves very pressingly, the overall service capacity that its have at present.
After 5 years, although wear Er company,profit structure had produced apparent change, dai Er of Michael Er · discovers however, there still is quite large space between ideal and reality.
Be in the whole world is at present small in the market with confused economic environment and intense competition, the company that wear Er's closest financial forms for reporting the best selling brooch pins statistics is not interesting, the 2013 money that according to its the bottom will release in August year newspaper of money of the 2nd quarter shows, company battalion closes and profit in pairs glides, the accrual that wears Er consumer department among them was to appear to drop of 22% considerably compared to the same period more. More the a Gordian knot is, the company that wear Er present share price wanders for a long time in 10 dollars left and right sides, still be less than the half of average 2007 share price.
The situation becomes more and more austere it seems that, did the transition that has Dai Er lasted 5 years walk along bottleneck? In a variety of brutal reality wraps hold something under the arm under, does Dai Er of Michael Er · still need redo some what?
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