Very quiet ground admits Dai Er of Michael Er · , wear the transition course that Er company came 5 years in the past, "Tell from some kind of meaning, take a risk a bit " . But he did not let a person see the worry that has the slightest amount or degree at least -- see, he the travel of this Shanghai, the humor is good.
On September 5 afternoon, interview time to shift to an earlier date 10 minutes than what book, business suit memory laptop toshiba of a suit blue, carrying on the arm the Dai Er of Michael Er · of knapsack of double shoulder of a sousaphone, stride ground appears before the reporter. Time is early still, he was smiling to make a call, next face about goes, a person silently in the sofa that defect relies on a window in a group, if consider the ground somewhat,look to the window outside.
Without polite formula, also did not greet, mood is old one by one after practice gentle and sober. Accepting " IT manager world " when exclusive special interview, this early already made money before 20 years the youngest CEO in 500 strong companies, in the legend person with old Zha of Chi of global IT bound, speak of a word to come simple and direct, use an adjective rarely. Apparent, even if is to follow before himself him 5 years to be compared, michael Er · of 47 years old wears Er body to go up to see very hard already again this y the best selling memory laptop toshiba ear once junior and flighty.
Some earlier that day moment, dai Er of Michael Er · visited Shanghai futures exchange -- the solution that this finance orgnaization employed Dai Er, this makes him very happy: "To the Dai Er 5 years ago, this is the success that achieves very hard, but today's Dai Er has had enough actual strength to accomplish " . Be asked by who the decision chooses Shanghai to come board of directors, dai Erlou of Michael Er · gives sly smile: "This is the independent director in company management committee people decide, I just raised a proposal. " Dai Er of Michael Er · tells a reporter, an issue with the majorrest sense that 5 years oneself make recently, the new strategy that establishs a company namely -- Rangdaier becomes the solution provider that carries end from a PC manufacturer.
watch casesIt seems that, he resembles is to denying oneself once upon a time, because he was done,never is the business that has done before, among them a few it is even once Dai Er obtains successful crucial essential factor: No longer the connotation form with pure praise highly grows, begin to be used extensively buy strategy, was nearly two years to make more most annual 8 go to 12 companies buy a plan; As a company that is good at hardware it bought management to consult a company, buy even its the object Si Peiluo ever evaluated Xiaoluo of president of admire collect system, the business of two companies resembles " rugger follows basketball same " the difference is vast; Insist to be sold continuously no longer, begin to extend cent to sell a system, say " be being sold continuously is a kind of mode, but not be a kind of belief " ; Still established department of a software, build the software strategy of the enterprise, form consciousness of a kind of software...
After taking up the post of CEO of the company that wear Er afresh from Dai Er of Michael Er · , this company runs quickly madly in ground of fire of wind wind fire all the time, the most immediate result th the best selling scooby costume at produces is, the profit of 50% above comes from Dai Erquan ball now at new field, namely company solution this part, and this domain closes to be occupied mediumly in the battalion that wear Er than also exceeding 1/3. Say according to wearing Alvaro Del Pozo of vice president of mart of Er Asia-Pacific region, in the light of the whole world recently level of many 9600 company suffers one in the investigation of the person that visit, dai Er is in an enterprise of solution domain famous spent a rank to obtain promote considerably.
The problem is, wh canon ef 15mm y should Dai Er of Michael Er · guide Dai Er so pressingly to have the transition of such huge?
Press his explanation, at present value of total prices of global IT industry amounts to 3 trillion dollar, among them 250 billion dollar is consumptive level market, 2.75 trillion dollar is government and company level market. Although wear Er to share these two markets at the same time, but the market scale of clearly latter is larger. "And, the relation foundation of we and client allows us to be done so. The relation foundation of we and client allows us to be done so..
The market analyses a personage to say, the success that Dai Er created in the past and PC market are in the fast dilate that goes 20 years is close together and relevant. But in last few years, the growth of global PC market close to backwater, although overall shipment is measured still very considerable, profit space is scanty with each passing day however. Enterprise of this kind of PC must want Dai Er to deny ceaselessly oneself, coerce oneself go seeking new profit opportunity. A more terrible situation is the comprehensive arrival of times of electronic business affairs. This makes Dai Erceng thinks via bringing the sells pattern continuously dominant position that be proud by gradually attenuant.
In addition, in more and more mature technology environment, the client is righter and righter also hardware itself lost interest -- choose the core index of hardware to had gone up from function and after service, changed direction cost, agile and but expansibility, and everything besides hardware. Clients need to be able to offer the supplier that serves ability in the round more, so that put his energy mo t mobile prepaid cards rely in oneself business,go up and not be i scooby costume nfrastructure. norton internet antivirus
In a variety of brutal reality wraps hold something under the arm under, dai Er of Michael Er · must burn one's boats. Next the problem is, how will be he done? The firs free scooby costume t pace that he steps, buy namely.
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After 5 years, xu Liangmou remembers him clearly still the perturbed at that time -- the conference that day just ends, he grabs immediately the friend that the phone made him be in the company that wear Er.
On November 7, 2007, equalLogic Asia-Pacific area holds the post of when the announcement of conference of urgent telephone call that the CTO's Xu Liangmou receives American headquarters, in that conference, the company announces to abandon appearing on the market independently plan, the choice accepts what Dai Er puts forward in the past to buy program. And press original plan, equalLogic will start the road before appearing on the market to perform an activity in the round that day.
"spring poolI have very big question in the heart at that time, it is had never heard Dai Er has bought what company, 2 it is the company that Dai Er sells PC this, they understand not to know memory, can you sell memory? " Xu Liangmou says to reporter memory. Before buying EqualLogic, dai Er already entered X86 server field from PC domain take advantage of an opportunity, but it still lacks the technical capital with the additionally a few important parts in the solution -- memory, network and relevant management software. The Dai Er at that time is the main partner of memory tycoon EMC, what using the means resell EMC that sell goods on a commission basis all the time is medium low end equipment.
The EqualLogic that Dai Er should buy is a model " 21 centuries company " -- 2000 after that Internet bubble is undone, company of a lot of venture capital investment changes American the East China Sea to the bank, go investing the company of storage technology innovation that growing foreground is valued, equalLogic is among them. Nowadays these " 21 centuries company " already was closed to put in a banner 's charge to fall by big company in succession, besides the EqualLogic that Dai Er buys, the XIV that the LeftHand that still HP is bought, IBM buys is waited a moment.
In buy after finishing, xu Liangmou discovers very quickly, lack M&A(and buy) the Dai Er of experience used a kind " fresh but mature " integrated means -- expand to be bought the center of research and development of the company, the transition that to the company that be bought a paragraph of independence runs period, and undertake to employee in conformity relatively agile and the arrangement that human nature changes.
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