Nuojiya, Motolora, blackberry, Kodak, 100 think of buy... . Of these reverberate like thunder in former days industry tycoon already was nowadays in intense market competition gradually fall from the sky, they or be bought or apply for to go bankrupt, also or it is other, be what reason lets them from in former days brilliant trend nowadays downfallen?
Blackberry mobile phone
Company setting: Blackberry mobile phone is brand of equipment of a of Canada portable and infinite communication, held water 1999. Its characteristic is support promotes style the service such as fax of email, mobile telephone, Internet, ever was for a time " Gao Shuai is rich " identity delegate.
"Cut down the member of persons employed " , " recombine " , " tall canal runs away " , " share price drops greatly " , " share drops " , " market prise shrink " , "Sell a company " , everybody arrives without expect of RIM today can be so helter-skelter extremely, the share price that 148 yuan of dollars are as high as when those let it jump honorable summit summit, the RIM nowadays spends withered Xie La, went almost " life " at...
But the blackberry of at this late hour " fall fr free memory laptop toshiba om the sky " situation already cannot hold back. It is reported, in two years of in the past, the market prise shrink of blackberry 7 into, and city is filled with rate is 5 times more insufficient already even.
The giant that still is enmeshed in oneself when blackberry is regnal cannot extricate oneself when, the apple is changing the game regulation of the smartphone with multi canon ef 15mm media recreation terminal, and when blackberry as if wakening from a dream, discover old position is easy already abruptly advocate.
So, be what was brought about in former days is Wang Zhe be reduced to poverty such condition?
Downfallen case study:
One, firm condition is self-given
Of the fall from the sky of blackberry and malic Iphone coming out not to have nothing to do is, of Iphone come out make the smartphone entered feeling hold period, this just begins downfallenly to doting on the blackberry of physical clavier to tell, to malic design the concept does not agree with satiric even satirize and do not have the fact with block up successful apple.
In the mobile Internet times that comes subsequently, what RIM place emphasizes still is its powerful security is mixed close quality, and this also is the main reason that causes its decline, closed to bring a lot of and adverse element to application development business, bring about RIM to develop a domain to lack appeal in application software thereby.
2, market rhythm holds flabby
Appear always to the issuance that blackberry will come to say new product a little malapropos, the smartphone of RIM was not released according to the anticipation that publicizes at the outset, and Playbook of its flat computer appears again some act too hastily, releasing the blackberry on this thing in new product it seems that always is to appear some do not follow to go up rhythm.
It is reported, many person that evaluate developed medium Playbook to undertake evaluating to RIM, market echo is pretty good still. After passing to be rolled out formally in Playbook, everybody commends however differ. The most disturb is, formal edition Playbook serves without email actually, and the killer mace that this just is blackberry smartphone. Result, although Playbook is earlier the sale is driving, but glide very quickly subsequently. And Playbook is like to everybody's feeling is RIM for antagonism IPad, brash rolled out a semi-manufactured goods.
3, hardship consciousness is thin
100 think of buy
Company setting: 100 think of buy held water at American Minnesota 1966, ci of Er of father a surname. 100 think of buy the earliest initiative the inn of frequency fittings door of the sound that is called music at, 1983 more the name is 100 think of buy. It is the whole world greatly home appliance interlinks one of enterprises, the United States is had below the banner 100 think of buy retail, Canada " prospective store " , product of electron of top class famous brand specializes in inn Magnolial and 100 consider the month that buy a movie and company of entertainment of recreational brand hot line.
100 think of buy , this accomplishs electric equipment of male crouch whole world to interlink trade scene from store of a record trade old retail tycoon, encountering the shopkeeper such as the online shopkeeper such as Yamaxun and Woerma at present grab into competition.
As we have learned, 100 think of buy the condition that is immersed in an awkwardness at present, many consumer are in 100 the experience has in thinking of bought storefront, subsequently they chose to go to the place with lower price buying however, and normally they can choose finally to wait for the sheet below B2C website in Yamaxun. This one phenomenon is in actually one's early years 100 think of buy Shanghai door inn to ever had encountered, appear generally also in American this locality nowadays, and this one phenomenon was brought about directly 100 think of those who buy outstanding achievement to glide.
Analysts say, 100 think of buy the comes from Yamaxun and Woerma competition pressure that face bigger and bigger, it is in very hard sale does not increase below the circumstance of sacrificial profit. The occurrence of website of shopping rate of exchange is right also 100 thought of bought business to form harm, the 100 sites that considered a lot of bought business stores to reduce a product to reveal accordingly, but sale did not grow however.
Downfallen case study:
plantronic wireless headset
One, negligence outstanding achievement, pay attention to culture.
Distinction is oriented company culture with outstanding achievement at domestic company, 100 think of buy the service that emphasizes relying on individual character more to win later guest, this kind incompact not slow state of mind, make 100 think of buy competing finally the market of chain of Chinese home appliance of miserable intense is become frustrated person.
2, all sorts of resource are dispersed to use.
On strategic layout, 100 think of buy do not want to abandon been used to a setting to bring think the business mode that be proud, imagine transform more 5 stars electric equipment " 100 think of buy " , this caused all sorts of resource to be dispersed to use.
3, layout of set up shop is impolitic.
With 100 think of those who buy by every possible means to go to cover match " inn group " squeeze in core trade group different is, su Ning electric equipment plans the set up shop of 10% to leave Shanghai the area merely, more consideration is in set up shop of outskirts of a city. The consensus inside course of study is, in mature business encircles set up shop, come later, cost is higher. The result is set up shop more, operation cost not only was not spread out thin, instead bad old practices die hard.
4, culture difference.
Occupy once patronage crosses the 100 clients of American that consider the shop that buy the door to say, 100 considering bought service pattern is the mode of man-to-man management service that is similar to VIP substantially. In the United States 100 think of buy retail trade of that only whole North America, emphasize very much " shop independently " concept, stress individual privacy and independent character more, do not like others to gesticulate. The Chinese is apropos however and contrary, like add trouble to.
5, management is confused, cut down the member of persons employed ceaseless.
This year March, 100 because of,think of Du En of · of favour of Lai of cloth of the CEO before buying of be involved in and a shocking relation of female subordinate investigate and resign, 100 think of buy father manage to check De Shuerci also because its are witting Du En incident and did not inform a board of directors and resign president post. This year Chu Baisai was bought in July announce to will cut down 2400 employee, this is equivalent to its whole world 1.4% of sum total of 167 thousand employee.
Nuojiya
Company setting: Nuojiya the company founds 1865, established 1871 for Nuojiya company, company headquarters is located in Finnish Espoo. Main product of Nuojiya is a mobile phone, system of Symbian of have the aid of, develop gradually for the whole world manufacturer of the biggest mobile phone, but as a result of malic IPhone and operating system of Gu Ge Android appear, nuojiya by brilliant trend be on the wane.
In Nuojiya most of summit summit 1999, company market prise exceeds 270 billion dollar, in 5 years when roll out in Iphone however, shrink of its market prise nearly 9 into, remain only nowadays 100 much.
2012 is the 27th year that Nuojiya enters Chinese market. According to Nuojiya the Chinese section that mentions in newspaper of calendar year money is calculated, nuojiyapin is used in Chinese consumer at present of the card still be as high as -1404759936 to control. But in this brilliant number backside, nuojiya is close day of two years however not quite feel well. Especially since this year, land Chinese time from series of WP type LUMIA later, the hero Zhao Kelin that opens border enlarge land to Chinese market leaves his post, incorporate to the large area that happens of late again and cut down the member brooch pins of persons employed. Since two quarters, allude Nuojiya, have openly voice hardly.
Downfallen case study:
One, market reaction is logy.
Regard Nuojiya as more than 10 years the old rival that come, motolora lies all the time it seems that ahull. But watch Motolora history instead, the RAZRV3 2004, still have in recent years Milestone of Android intelligence machine, two " climax " when happening, market reaction all can exceed the Nuojiya inside the corresponding period mobile phone.
2, the menace that ignores IPhone
plant lights
Apple once generation IPhone is rolled out resounding the market, challenged the user anticipation to intelligent machine. Nevertheless, IPhone not instantly the each the individual's attention inside a course of study, a lot of people still satisfy Yunuojiyasai the vintage platform such as class, Windowsmobile, PalmOS.
Nuojiya is the potential menace that disregards IPhone place to bring more, they are returned at that time is the leader with intelligent machine unquestionable market. When IPhone be askinged about, tall canal often takes Nuojiya industry the first say a thing. As IPhone depreciate, market share of Nuojiya also begins to corrode gradually.
3, class of dead knock a place of strategic importance, by rule.
When IPhone appears on the market, system of class of a place of strategic importance has shown its are old voice, and true decline is from Gu Ge's Android the ability after appearing on the market begins.
To answer malic concussion, gu Ge offerred to show system and its competition for manufacturer of other mobile phone, numerous manufacturer used this one system in succession. Demon head Luo La is after flinch of ray of blade series mobile phone, begin to throw An Zhuo's development all over, and Verizon of have the aid of gains huge success indefinitely, and HTC, SamSung and LG make a response quickly also, but strength is very great, achievement is outstanding.
4, lack innovates
Recently, nuojiya rolled out newest product Lumia920, 4.5 inches screen, embark use PureView technology 14 million photograph the WindowsPhone8 system with reach all sorts of human nature to change function and experience to reach the most important like the head like element. Go up soon suddenly pretty good really, but coming round to see the biggest question and drawback with respect to eye also is such -- without the surprise, have impact, destroy have an innovation. The Nuojiya nowadays is reduced already such 3 without the company, establish mediocre and unambitious and the company that does not have the soul.
Motolora
Company setting: Motolora company (MotorolaInc. ) , original name GalvinManufacturingCorporation, held water 1928, incognito 1947 for Motorola, from 1930 era begins to be used as brand. Headquarters is set in fort of Mu of American Illinois carry on (be located in Chicago environs) . World money one of 100 strong companies, it is global chip is made, the leader of electronic communication.
Cereal song company announced with Motolora shift signs final agreement on August 15, 2011, buy the cash reserve in a bank with every 40 dollars latter, total prices restrains 12.5 billion dollar, should trade to already received the approval of two companies board of directors. Gu Ge bought Motolora to win European Union and American approval on Feburary 14, 2012. On August 13, 2012, motolora shift announces the whole world cuts down the member of persons employed 20% , close 1/3 agency.
Downfallen case study:
One, product design is little
Show according to channel of sina mobile phone, motolor most popular selling t mobile prepaid cards a gives model newly 2007 only 13, and his competitor SamSung rolled out 54 type, nuo the most popular memory laptop toshiba jiya also has 37. Fewer type attacked the motive force of shopkeeper. Su Ning's Wang Zhe says, "Nuojiya's product line is substantial, different storefront is OK advocate lay different pattern, competition won't be created between such terminal. And Motolora appears on the market new fund wants relatively little, design divides different channel not quite, can spread money in the round only. Bring about the terminal that makes Motolora to sell mutual competition so, wool interest rate is low the most popular t mobile prepaid cards er. Wool interest rate is lower..
2, smartphone and research and development of multimedia recreation mobile phone are insufficient
It is reported, the branch of research and development of Motolora spent too much energy to be on the development of those complex systems. The Seth of round-the-world and clairvoyant orgna free t mobile prepaid cards ization thinks, this makes Motolora was lost roll out more advanced smartphone or be multimedia recreation mobile phone first machine, and these domains are holding larger and larger share in the market. Seth says, a about this evidence outstanding example is, surround you can discover bazaar, motor is exclusive a manufacturing business that did not roll out mobile phone of element of 5 million elephant.
Kodak
Company setting: EastmanKodakCompany of company of Yi Shiman Kodak, abbreviation Kodak is by inventor tall treats · Yi Shiman only then achieve 1880, it is the production of the oldest video product on the world and relevant service and supplier, headquarters is located in city of American new York Luoqiesite city, this is one is in new York stock exchange (small gain) hang out one's shingle appear on the market company, business spreads all over 150 many countries and area, global employee makes an appointment with 80 thousand person. But rise abruptly as what count a technology, kodak company is protected at applying for to go bankrupt on January 19, 2012.
Show according to authoritative data, the market prise of Kodak company falls to be controlled to the 20 dollars later from the 31 billion dollar with top in Feburary 1997 portion, more than 10 years market prise evaporated 99% , be what reason is caused in former days does Wang Zhe be reduced to poverty become such condition?
Downfallen case study:
One, acknowledge a mistake to change a fault quickly slow.
As the arrival of digital domain, digital camera replaced conventional film camera to had made the inevitable trend that the history develops. Although going up early century at the beginning of 90 time, kodak had invented digital camera, but till September 2003, kodak just announces formally to abandon traditional film business, centre of gravity is transferred to burgeoning digital product.
Qiao Busi of the CEO before remembering an apple once had said: "When you innovate, also can make a mistake. You had better admit your mistake at once, throw the other innovation that perfects you in the center. " apparent Kodak is done not have to wrong acknowledgement really " at once " .
2, devoid flexible
The innovation of every time technology can let one part enterprise live come down, also can let die out of a few enterprises conversely, and final result is oriented depend on likely the versatility ability of the enterprise. As it is together in those days the tycoon of film domain, japanese Fuji also underwent as similar as Kodak experience on the road of development. But on the alternative that developing, fuji moved toward a disparate road.
Among them important one link is to developing its to be below the setting of the technical advantage of optical respect, develop the t mobile prepaid cards business that includes the field such as medical treatment optics actively, and the characteristic that profit from cosmetic and film use collagen albumen to serve as raw material jointly, return below the technical advantage case that Fuji is developing field of oneself optics chemical industry adequately business domain outspread arrived cosmetic relevant domain, widened greatly the sort of business.
3, market judgement suffers a defeat
Perhaps a lot of people do not know is Kodak give watch for a chance of number of global head ministry at was being made 1976, after this, kodak had the number that reachs more than 1000 to become again like patent technology, even camera of number of trade of the first Taiwan businessman also is developed 1991 by Kodak.
is such an industry overlords, however never expect, this attributes his invention positive result originally, however because be laid aside for a long time, and after 30 years the company hundred years brilliant send into the history. Itself of camera of hair palpability number is banner industry, but those who make a person incomprehensible is, kodak is done not have from beginning to end resolved commercialize this one technology, 30 years later, kodak still is continueing to carry out traditional glue roll into to resemble business. (Civil / Wang Yuejia)
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