Sunday, January 15, 2012

Malic SamSung brews advertisement big fight: SamSung increases promotion satirize advertisement

Beijing time on October 8 afternoon message, big fight has not end the patent that apple and SamSung spread out in the court of global each district, both sides begins the best selling t mobile prepaid cards to brew a new action again.



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SamSung expresses, the plan extends the advertisement of acid apple IPhone 5 Australia and New Zealand later on this month. This company spokesman says, about when to broadcast wait for detail information to had be notted knock finally calm, but to Asia-Pacific the other market of the area extends this group of advertising to plan to had entered end.



Be in the United States formally on September 21 in the apple of IPhone 5 of market put on sale before today, samSung the best selling memory card digital cameras is mixed suddenly in TV, newspaper a series of advertisement were given off on billboard, the faster 4G network that points out IPhone 5 place is used and bigg the best selling brooch pins er screen can have been obtained through Galaxy S III, latter already was in in June global put on sale.



The TV ad that broadcasts in Australia and New Zealand will be as si free canon ef 15mm milar as American market. SamSung described IPhone to re brooch pins lease the case of a day in advertisement: Many consumer queues up in doorway of malic retailing shop. Amid in a setting, a youth says to another youth: "Welcome to come back, is Galaxy S III bad to use? Is Galaxy S III bad to use??



The 2nd youth replies: "Without, I like Galaxy S III very much, very good with. I will queue up for others. " so, the 2nd youth is to help parents occupy. Although do not have detailed explan the best selling scooby costume most popular selling memory laptop toshiba ation, also did not mention an apple directly, but the intention of SamSung is apparent: IPhone 5 does not have what new function, this is the product that designs to older generation. dvd discovery



Advertisement ending is accessary a word " the star of tomorrow has been born " , later, galaxy smartphone appears to go up in screen.



Malic spokesman had be notted judge to this buy.



SamSung compares inferior attune when extending a product before, won't be aimed at a competitor directly. But in its official of American presiding sale holds De Pengdeerdu in the palm (below the leader of Todd Pendleton) , this company had developed more radical promotion strategy.



These advertisement also highlight the competition between an apple and SamSung intense rate. These two companies had launched patent litigation big fight more in the whole world, those who be is the number one position that contends for smartphone market. Although SamSung surmounted an apple last year, make the whole world manufacturer of the biggest smartphone, but a few analysts think, the sell like hot cakes of IPhone 5 may make again the apple is benefited. Appear on the market 3 days in IPhone 5 hind, the apple will announce on September 24, this product sales volume has exceeded 5 million.



Apple and SamSung are in investment is huge endowment release advertisement. 2007 to 2011 money free t mobile prepaid cards year, the apple opens up in all endowment 647 million dollar publicizes IPhone, the ad fare till IPad is current is 457.2 million dollar about. And the market sale charge of the 2nd quarter is as high as SamSung this year 2.8 billion dollar, prep above the 1.97 billion dollar a year ago.



Study the data of company Strategy Analytics according to the market, share of market of smartphone of whole world of the 2nd quarter is SamSung 34.6% , the apple is 17.8% . A year ago, samSung is 18.3% , the apple is 18.4% . (Vessel grand)

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