Michael Er

　　" IT manager world " : Why can this board of directors of Dai Er leave to Shanghai?

　　 Michael Er · wears Er: Beyond question, dai Er develops be be obvious to all in Chinese business, and in the past the 5 development rate that are in China to 10 years of Lidaier are very rapid. There is a few in our directorate member pass in Chinese life, job, but member of not all directorate understands China very much. When the action that market of the rapid development that introduces China to the board of directors in the United States when us so, China holds the balance to Asia-Pacific market, everybody considers as moment to invite them to come to China be experienced personally.

　　 " IT manager world " : This decision that who makes? north face shirts

　　 Michael Er · wears Er: According to the administrative regulation of company interior, this is manage the independent director in committee by the company people made decision. Company management committee is by independent director Mr A Mr Lisi Mandele (Alex J. Mandl) will lead, act of the development that is in charge of controlling whole company, trade, and my own behavior. They make this decision, and I just offerred a proposal.

　　 " IT manager world " : Since after you returned the forefront of company management 2007, will 5 this years wore Er company to produce a lot of change, during this, which thing that you think you had been done is the most important?

　　 Michael Er · wears Er: What I think the sense is the greatest now is the new strategy of the company, become the solution provider that carries end namely. Make politicly because of this also decided Dai Er a series of change and direction, include the observation to tendency of the market, in the cloud memory, fictitious a series of changes that change and open the field place s memory card digital cameras uch as the framework to make, also include the choice in product side, product fixed position on data center to wait. We had seen the client is right really all-around the demand that the solution increases ceaselessly.

Compare with the photograph 5 years ago, dai Er has been a brand-new Dai Er. We are in include solution of service, company, seek advice, the technical solution level that the cloud stores inside, can have given user and very different 5 years before experience, so this decision-making in these 5 years an effect with rose very main.

　　 " IT manager world " : You also did a lot of businesses that had never done before, for example many buy, can you feel this is adventure?

　　 Michael Er · wears Er: In a sense yes, but we can relay go before add in this paragraph of course. Regard a PC as the company of build up, dai Er had acquired very large dominant position on PC and server. And now, we are paying close attention to morely fictitious change, notice in fictitious in the course that change, fictitious change the move to solution level. To Wyse buy card to understand this.

We also had had very strong actual strength in network and memory respect, and begin hair strength the shirt-sleeve foundation framework at prospective data center, lead the development of data center way. In software side, dai Er also has software business at present group group, comprise next intelligence of safety of systematic government, system, commerce, generation that are based on the cloud the domain such as computational technology and application. In software sid brooch pins e Dai Er can have been offerred more complete perhaps compar the best selling canon ef 15mm e comprehensive solution.

The respect seeks advice in the service, the whole world that wear Er has the best selling t mobile prepaid cards 45 thousand employee to be wrapped outside flow of application, business affairs (security of framework of BPO) , service, cloud, service, support and administrative field provide a service for the client, the company that before passing, buys, and technology of own intellectual property, will help the informatization system of enterprise deploy safety, assure safe, efficient operation.

Wear what Er place has to provide the capability of integral solution at present, compare with before one simple PC the most popular t mobile prepaid cards company look, already special and different.

　　 " IT manager world " : In this paragraph of experience, what kind of challenge had you encountered?

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　　 Michael Er · wears Er: The challenge is some all the time. A lot of companies face very big challenge in change, for instance you should have the ability that answers market demand and technology above all. Next the credit that you want to acquire a client through measure, go persuading a lot of people, include your client, your board of directors, trust in order to obtain them to what change; You should have enough capital support, want to make very large investment in brand acknowledge respect. You want to do of a lot of communicate, experience a lot of challenges.

But Dai Er has an advantage, be based on namely already some good client relations and client service mode, can go doing a lot of businesses that had not done before, develop a lot of new fields. We special esteem client trusts this kind to ours, and the scope that extends oneself to us.

E.g. , shanghai futures exchange is the finance with wear Er to be in China very important kind client. The IT that it proposes form of network of whole banking operation in the place that wear Er to offer over the solution, believe we are in adequately the integrated ability of memory, safe respect. To the Dai Er 5 years ago, wanting to achieve such success is scarcely possibility; But today's Dai Er has had enough actual strength to accomplish this.

　　 " IT manager world " : As transition one step by step thorough, company disposition of Dai Er also produced delicate change it seems that, a lot of people can feel, daierbi is more high-key before, be such? Dai Er's headquarters is in Texas, are you and the company look that those at Silicon Valley, new York, Xiyatu birth compared what characteristic is there?

　　 Michael Er · wears Er: We are a center with the client. Be a client to provide outstanding service is our working center and core, we do a business first, next retell comes out, may let people feel Daierbi is more low-key, I think this also is the company that wear Er's biggest characteristic.

In this industry, having company of a kind of technology is from the technology angle sets out, invent some kind of technology to look for the problem that can solve again first, namely drive of so called technology. The client drive that we should be models company, more it is to see the client encountered what problem now, how can we help them solve these problems, and be based on development of this one process give corresponding solution, this is technical concept of Dai Er, the likelihood also is the distinction of we and other technology company.

　　 " IT manager world " : To IT company character, its author is self-evident to the consequence of the company and importance, for instance the Ailisen of the Gates of Microsoft, inscriptions on bones or tortoise shells of the Shang Dynasty, and Qiaobusi waits the malic author that has died a moment, how do you see yourself be opposite the meaning of the company that wear Er?

　　 Michael Er · wears Er: The problem that we pay close attention to is how the technology changes the world, how to bring positive effect for the client, help them realize more. So of the company wish scene namely technical development, and help more clients through corresponding technology and ability. Current, global IT market is the dimensions of 3 trillion dollar, dai Er was occupied only 2% . Future in 5 years, wait for a domain to increase ceaselessly to technical demand as commerce, education, medical treatment, science and technology, whole market dimensions will expand the scope of 4 trillion dollar, this also offerred the opportunity of client of a better service for us.

Below whole market environment, user demand is constant change. The part that the amid that wear Er can act still can have more, the development of whole company future needs us to be able to be in the market show oneself ability and advantage completely come out. I serve as the leader of the company, also considering the issue of this respect all the time, still very long way wants.

From whole industry development is told, no matter be data storage, semiconductor or communication domain, the metabolic process that we want to know every industry is told to the user what to mean, and have what kind of value to them. How can the attention that wear Er transform in every time such tide leads in the process, the position of the position that can stand in a leader and industry forward position goes achieving this goal.

Go up century 90 time metaphase, we saw the server that is a foundation with microprocessor and client carry the market demand of the server, transform to small-sized machine, small-sized server slowly after that, till today, the large server that everybody begins to use X86 framework increasingly will handle business. We will continue to be mixed through development cloud later fictitious change, and the new level that shirt-sleeve foundation framework enters transition.

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　　 " IT manager world " : In the transition process of whole company, interior of the company that wear Er is aimed at the different client group such as big client and medium and small businesses, label by importance degree first step?

　　 Michael Er · wears Er: We have two keys, the first is the domain that attention grows quickly and the enterprise that grow quickly. For instance the company inside new economy domain, their growing rate is very rapid, it is speed of its business development not only, also include to acce the best selling brooch pins pt the rate of new technology. Dai Er also from company of a lot of Internet, for instance Alibaba, Baidu, and Yamaxun, Facebook, Microsoft absorbs experience ceaselessly over there such client, build very effective, fast data center. The demand that these companies occupy central technology in the logarithm in growing process also is the domain that Dai Er pays close attention to mainly at present, and our technology also can give support. Absorbing is, we and these become a few experience that the place in long company cooperation process gains quickly, also apply to the large company client of a few traditions conversely, for instance Xi Menzi, current electric equipment, Feng Tian.

The 2nd key is the country of rapid development and area, here has new user of 1 billion Internet. The growth of Internet user quantity of 46 line cities of Chinese is very rapid, in and other places of Asia-Pacific, middle east also be such. This kind of nation that develops below new economy environment and region growth rate are very rapid, very big also to the demand of IT.

　　 " IT manager world " : Dai Er sells PC and server all the time before, it is a company that has typical hardware gene, and in bought admire collect system after such advisory company, how will mediate all sorts of conflict on habit of means of two kinds of thinking, job and even company culture level?

　　 Michael Er · wears Er: Actually our company interior has different business group group, cent becomes 4, the first is final user computation, wait to all belong to business of final user computation like product of traditional PC, hardware; The 2nd is company level the business section of the solution, include data center, memory, server to wait a moment; The 3rd is software branch; Still having one share additionally is branch of company advisory solution. These 4 branches are having his bright characteristic, and the characteristic of each branch is not quite same, also different balance sheet shows, different product lifecycle, different financial management pattern. These 4 business that differ so in the light of the characteristic group group, we are to using different administrative pattern and assessment standard to distinguish actually.

Dai Er is having healthy cash to flow to be laid in with sufficient financing now, this conduces to us holding a favorable position when facing future. Dai Er is i free memory laptop toshiba n every year at present the investment of respect of research and development exceeds 1 billion dollar, we are sending force to be mixed at data conformity domain of intelligent business affairs.

　　 " IT manager world " : Of Dai Er buy and addition, make oneself crossed a lot of new fields, avoid very hard also with competition appears between former partner, wear the relation of Er and EMC for instance. What to happen after all between you? Why is EMC met and to why is EMC met and associate?

　　 Michael Er · wears Er: EMC and time of the collaboration that wear Er are very long, have more than 10 years probably, EMC still is using the product of very much Dai Er now, dai Er is using the technology of a lot of EMC as much. 2007 when, we had seen the growth of memory market, also contacted EMC, but the new technology that EMC needs without us. At the same time we discover, equalLogic stores this the development rate of the company is very rapid, and have the technology that we need, then Dai Er bought EqualLogic. The development that EqualLogic is wearing Er is first-rate, obtained more fast grow, its client number also enlarged 50 thousand of present from 3000 original, and also gained very great success in China.

Dai Er values own intellectual property, own technology, this also is the reason that Dai Er bought Compellent of company of another storage technology again later, enhanced Dai Er to be in greatly the actual strength of fiber-optic memory respect. Buy grow to wore Er to bring quick profit in memory respect.

Now, the integrated trend of server, memory, network already more and more apparent, the client purchases among them some share alone again rarely, need the solution of sex of a whole however, the client's demand changes, make us be determined to own own intellectual property, make a more significant core competition ability as soon as possible around the capability that offers integral solution. Now, we accomplished this.

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