Product of science and technology " cerebral damage pink " the victim that is social identity?

Product of science and technology " cerebral damage pink " the victim that is social identity?

Arrive from the faithful player of PlayStation enthusiastic vermicelli made from bean starch of the apple, these " exceeding the person that be obsessed with " (Fanboy) sometimes may fretted, irritable, but contemporary psychological proof, our everybody has the tendency of this kind of narrow state of mind.

They like the argumentative stir up trouble of aggressiveness of photogenic to the network each other, like to exaggerate " other product " tiny flaw, can tell other product the user normally " the product that you use is no good " . Right, they are " exceeding the person that be obsessed with " .

brass faucetAs the drawing near of Christmas shopping busy season, company near future releases science and technology often to be tasted newly. Without doubt, these " exceeding the person that be obsessed with " dispatch in succession, right like putting in many incendiary " other product " make frivolous remarks about sb. This causes a problem not only: It is what reason lets a healthy person become so mad after all, so that can you listen only,go in of the product that oneself use praise reputation?

　　 "We " and " they "

Become from Everyman " exceeding the person that be obsessed with " not be leap of a huge actually. Its germ is OK end existed for tens of year psychological theory " social identity " (Social Identity) , this are academic by Er of Tai Fei of psychologist Henry · (· of writing of Henri Tajfel) peace treaty is special accept (John Turner) puts forward.

Academic to this, in short, people very instinctively apt differentiates him for different group, and these group of groups just existing dinky, be without insignificant, complete even it is factitious difference, the purpose is to build a kind of feeling that attributes this world to oneself. Once delimit his,be attributed to a certain specific group, they can show huge loyalty. To supporting the person of this group point of view, their meeting your kind effort supports, be opposite at the same time " outside person " try to discriminate against, attribute competitor a group of people of same interest especially " outside person " .

Change character, regard a society as biology, we socially apt is people cent " we and they " . For example, ethical party and republic party, atheist and theist, team of raise radical baseball (Yankees) and team of red socks baseball (Red Sox) is waited a moment. Our cerebra enters this kind of factitious distinction state very easily.

Be based on this, advertisement of a few trade, those who be like an apple " I am Mac " with SamSung " I am very the user of Galaxy S III of cruel " wait, let people very easily enter state of this differentia different, bring about thereby those who pay no attention to a gender is exceeding be obsessed with behavior.

Is whether this means companies of these science and technology in intended stir up trouble? Either. Here just wants to say, the user of these products has had a kind of tendency early, namely each other do not like, extreme misery nots allow, and this kind of advertiseme the best selling canon brooch pins ef 15mm nt just deepened this kind of tendency further.

"Social identity " theory says, these " exceeding the person that be obsessed with " not be the faithful user that intended choice allows to his make a certain brand, but bad is, research shows as a result, "It is difficult to go in to come out easily " . Once made some product " exceeding the person that be obsessed with " , meaning leave is very difficult.

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　　 "Exceeding be obsessed with creed " excel religious belief

Once " exceeding the person that be obsessed with " a when regard oneself as some specific group, it is quite terrible that his faithfulness is spent. The product of own pitch on won't make mistake absolutely, and " other product " not be good money absolutely. To the the most popular t mobile prepaid cards brand of own pitch on, of other any censuring is heresy, be pair of god even is profanatory. And, "Exceeding the person that be obsessed with " regard oneself as a p the most popular scooby costume itch on the product normally " evangelic person " .

BBC newsreel " the secret of super brand " (Secrets Of The Superbrands) is right malic vermicelli made from bean starch Alex Brooks (Alex Brooks) had a test, in order to judge " exceeding the person that be obsessed with " the body response after seeing malic product. Nerve scientist showed a few pictures to Brooks, include the picture of malic product and the picture that are not malic product among them, and cerebrum reaction of Brooks is different. More startling is: After seeing malic product picture, the area that cerebra of cloth Lu Kesi is activationed, as devotional as religion person the cerebrum share that sees as devotional as place content is activationed after relevant picture is same.

"Malic fanaticism pink " the area that is activationed in the cerebra after seeing malic product, as devotional as religion person the share that sees devotional content is activationed after relevant picture is same.

A scientist of theology of essence of life says: "The company of science and technology that this means a few old brands has been controlled or used the cerebrum area that uses processing religion belief.

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I do not think, brands of a few old science and technology just are controlled or just used this cerebra area, but this can explain however, when when oneself the product of pitch on encounters criticism or be being despised, "Exceeding the person that be obsessed with " why to strike back wildly so they.

"Exceeding be obsessed with creed " excel religious belief even. Once him classify a certain specific group, last for some time, so your body had gotten used to relevant function. What I say no less than before this, it is us after all developmental science and technology, be still evolution of science and technology we?

　　 The habit becomes nature

spring poolAustralian artist · of sea human relations alls alone this (Helen South) has published an article in About.com website, caused to do the interesting question that accuse about Windows 8 and its new sign. The apple protects his gesticulation patent to the utmost on the court, is because has the tendency of person head been used to the interface that often uses,partial reason? If fruit of a few commonly used interfacial Gui Ping are exclusive, if c the most popular canon ef 15mm lick enlarge, so to long-term user character, want to change a mobile phone to be able to have a kind of strange feeling.

All alone write in Si Zaiwen: "Decorate the drawer that puts knife and fork afresh, look inside how long, the position that won't put a knife again goes taking fork. Become, how long to look can from keep to the right suit left and current? How long to look can from keep to the right suit left and current??

On interface of this kind of equipment different, and " exceeding the person that be obsessed free brooch pins with " the perplexity that when using another kind of product, senses, highlighted preamble place to narrate further " we " and " you " cent.

Evidence makes clear, a few main operating system firms also realize this problem. For example, the apple says in guideline of staff of development of Mac OS X, development staff should use component of familiar OS X interface to provide standard function. In additio the best selling memory card digital cameras n, in developing personnel database, IOS also contained same principle.

Not only apple, microsoft also is such. Microsoft says in guideline of Windows 8 gesticulation, development staff should avoid to use similar signal, cause to the user in case promiscuous. Actually, every part that Microsoft uses to Windows 8 almost made a provision.

　　 Conclusion:

Wha the most popular memory card digital cameras t do this mean? I am not affirmatory also, but also not be to saying, we sustainable or accept " exceeding the person that be obsessed with " extreme behavior. What common saying says is good, "Bielina some ' fishing ' person " (the aggressiveness that others awaits after publishing some kind of opinion on public affairs replies) reasonable still, after all, you cannot persuade those easily " exceeding the person that be obsessed with " .

In addition, should have the next time " exceeding the person that be obsessed with " the be fond of that atttacks me, or make them because of the tiny flaw that I discover some product when be furious, I at least so won't angry, this is their consistent style, be destined already.

　　 The article is compiled from DigitalTrends

(Have inferior)