SamSung VS appleBefore a half moon, last a period of time a year of half " the apple appeals to SamSung tort case in the beauty " had a result eventually -- , jury of court of American confederative place rules finally, samSung encroachs malic company to count a patent, need to pay more than 1.05 billion dollar reparations to the apple, add up to a RMB about 6.62 billion. This is a number that looks be left speechless with wonder or fear making a person, but is this the result that the apple wants? A piece of photograph that circulates on the net can see some of clue it seems that -- , after front courtyard careful ends that day, jason B Artlett of counsel for the defence is surrounded outside the court by media interview. In the photograph, the happy He Xiao after winning the lawsuit was permeated with to asperse on the face of B Artlett. Contrary, in the canthus that squeezes the smile that give and strabismus then, appearing filar silk awkwardness instead.
Lawsuit is to get the better of, but according to the apple originally plan, amount of claim for compensation is 2.5 billion dollar, accessary requirement still has the tort product that bans carry out SamSung in the round in the United States. But to south till the reporter distributes news dispatches, patent indemnity was not amounted to anticipate, ban carry out to make had be notted pass. In fact even if is passed also meaning of it doesn't matter, sued SamSung to already experienced 16 months up to now from the apple, a lot of products that involve lawsuit retreat city in the tactics of aircraft of great capacity in SamSung already. In addition, the patent that experienced this prolonged is evil bottle, "Malic SamSung " , " SamSung apple " , in the eye of average consumer, only " work force considers " ability such fight hand to hand. If you do not want to buy IPhone,come so, there still is well_matched SamSung Galaxy S to be able to choose there. Such seeing, the SamSung that lose a lawsuit still denounced petty gain it seems that.
The play of a patent dispute is piled up, although loser winning the home looks trenchant, but from music eventually the person comes loose to still have paragraph of space however.
Loser? Win the home?
The Guangzhou before the National Day each are big bazaar is bustling, the Huang Caifeng that pursues mart job in a large bank wants to be him choose and buy machine of a novice, use in order to have when National Day go on a journey. Her first selection is IPhone5, but right now harbor edition just just appears on the market, the lowest of price of commodities from abnormal channel of Guangzhou makes an appointment with 7200 yuan, she feels too expensive and not necessary. Should ramble China square when the SamSung brand shop of 4 buildings, her look stops on the Galaxy S Ⅲ of white edition. "Because exterior tort is sued by the apple,you know SamSung, lost a lawsuit in the United States finally? " face south the reporter's query, her answer is " know, but my what issue to involve? This machine child very good-looking " .
As Huang Caifeng people " join " , the sales volume number of mobile phone of this SamSung admiral by refresh. Release IPhone5 in the apple before, samSung government just announces the accumulative total sales volume of G AlaxyS Ⅲ achieved 20 million.
"No matter how the best selling memory card digital cameras SamSung government disputes in this patent case, look inside the industry, samSung is being imitated all the time namely, but factual proof is very successful. " Yang Qun of analyst of strategy of the Warring States of mobile phone advisory company says, samSung enters each business mainer than its competitor is late -- home appliance business falls than the pine late 51 years, semiconductor business is slower than Intel 10 years, mobile phone business is slower than Nuojiya more fully 122 years. And in those days name of copy of profiling of enterprise of home appliance of a lot of home is same, technology of SamSung of Korea of one's early years lags behind at Europe the United States and Japan, do not rely on to imitate have an outlet how possibly.
"You do not feel to resemble SamSung the company of such dimensions, imitate what need courage however instead? " one does not wish the author of large Internet company of sign one's name asks in reply so south reporter. And in the mouth in a lot of objects that be visited, of SamSung imitating ability to be inspected even is its are in ten years short rapid leap up rises, indispensable main factor.
Hereon the patent case of second apple and SamSung, face south of the reporter when interviewing, the Chinese orgnaization of two companies all expresses to have no comment. "It is the suit that produces in the United States after all, also can say without what indeed. " agent of mobile phone of a SamSung tells south reporter, samSung insider also is responded to so.
"Resemble the company with so big SamSung, if want to do a business, affirmative meeting is made to all sorts of consequence of likelihood happening sentence beforehand, ' borrowed ' malic resolution also is such. " afore-mentioned Internet company father say so. IC yuan division of business of cable of parts of an apparatus connects core city to carry out vice-president Zhu Jizhi to agree with this kind of view, but unless him SamSung is honest,also say frankly, otherwise the outside does not have method to prove at all. Look in him nevertheless, samSung has the intention that makes so and reason, "Hypothesis SamSung applies for relevant accredit to the apple, agree to pay accredit fee. Whole process is little criterion a few months, many 3 years two carry. And nowadays, was defeated by lawsuit reparations at best to fill namely pay patent fee just. Was defeated by lawsuit reparations at best to fill na the most popular memory card digital cameras mely pay patent fee just..
Calculate pen Zhang simply down this kind of train of thought, total sales volume of SamSung electron mobile phone was 327 million 2011, go to repartition of 1.05 billion dollar to make an appointment with 75 million intelligence among them in machine, every 14 dollars, add up to a RMB not to cross 88 yuan about.
satin pjsMillet science and technology (small gain) president Lei Jun (small gain) accept south when the reporter is interviewed, express, "There are 450 thousand patents in a mobile phone now, look when to can achieve 4.5 million next. " he thinks present patent applies for to resemble is " digging pit moves " , the meaning below character, the purpose of patent application more resembling is to waiting for a competitor to drop.
If say malic company all along is fond of " digging pit " (the report that studies according to the market company UBM TechInsights was released this year in Feburary shows, the apple owns about 15500 patent in all, making an appointment with 8500 among them is American patent) , so from now on second suit outcome looks, samSung resembles is the way that found a kind of emergence.
Driving force, crisis feeling
SamSung president Li Jianxi is having to battalion of already of look forward to " high crisis feels " . And household to this Korea company, strong crisis feeling ability makes seasonable and proper response to all sealed challenges or good luck, surpass rival thereby, and imitating is to overtake the way with the fastest and efficient adversary.
For instance Suo Ni, investment of initiative research and development takes integral research and development about 60% much, and 30% what the amount of initiative research and development of SamSung takes integral research and development only about, use more resource thereby buy a technology, reach pair of place to buy a technology transform and learn. Rely on such practice, samSung came true to tie a company to the day such as Suo Ni in the domain such as semiconductor, LCD early or late exceed instead.
To advantage position is acquired in mobile phone domain, samSung laid copy target apple. No matter be products plan,taste newly still release node, to malic blindly follow sb.
Cui Zhicheng ever went to assistant president of SamSung electron vice-president visit department of SamSung United States, local controller fears lack can move his project. "Integral plan is good, but our lack can make the originality that Cui Zhicheng exclamations. Overall for, he is right we whether beat an apple to lack confidence. He is right we whether beat an apple to lack confidence..
"The design of apple of highest policymaker indulge, the originality of stylist of far from satisfactory SamSung. " SamSung stylist discloses, crisis feeling and sense of urgency made SamSung stylist and engineer use most the concept that accords with IPhone exterior and feeling. Sale of business school of Stern of new York university fastens a director to pull Russell Winer speak bluntly, the SamSung product such as Galaxy Tab 10.1 makes user generation promiscuous, the user speaks apple and SamSung product apparent very hard to differ.
On the operating system of the mobile phone, samSung begins to abandon classes of pair of a place of strategic importance from 2010 (the development of smartphone of Symbian) operating system, turn and put total energy in An Zhuo (on Android) system. The problem is depending on this, the system that install eminent results from Gu Ge, and at the beginning of Gu Ge is designing Anzhuo, locate its to be based on big screen, strike the system free brooch pins that controls an operation, still do not go to give the conventions that malic system designs from beginning to end.
In SamSung nevertheless chief product official looks, the apple is pestered blindly at " rectangular " the problem is not sensible. "This can make an argument that involves whole industry actually, and the likelihood strangles competition. This make us be extremely puzzled. Consumer yearns for rectangular product, we whether offerred rectangular product to make fight central point. We whether offerred rectangular product to make fight central point..
Before competitive sense of urgency, the concept of tort is blurred even desalt, what SamSung needs is the best selling memory laptop toshiba fast follow-up try to promote on hardware, gain the market thereby. To the apple, the research and development of a mobile phone needs to spend many time and energy, the product updates cycle to also be forced to be lengthened subsequently, samSung also takes advantage accordingly. Besides the likeness on operating system and appearance, releasing time to go up, samSung also essence of life is carried fine anthology.
The apple is released advocate hit autumn schedule for showing motion pictures in a theater, samSung is stagger time, chose spring, and follow the footstep is more and more compact. IPhone4 was released in June 2010, samSung rolled out Galaxy S2 in April second year, be apart is close time of a year. Wait for after 4S was released in November 2011, samSung quickened pace, rolled out GalaxyS Ⅲ in May 2012, shortened greatly the time that releases apart with malic new machine, choose again at the same time was in before IPhone5 is released, appear on the market, sky of market of race to control is current. What have an advantage more than the apple is, samSung is configured with tall hardware again, more beautiful beautiful liquid crystal screen and relatively low price attract customer.
15 pin vgaImitate, slaughter adversary again
"Outstanding artist relies on to borrow, great artist relies on to steal " , this is Picasso's logion.
The United States adjudicates the result comes out the following day, study the data that company IDC releases according to American market, volume of shipment of smartphone of whole world of the 2nd quarter is medium 2012, samSung and malic altogether held the global share of 49.5% , among them SamSung 32.6% , 16.9% of Yuan Chaoping fruit. And this occupied the corresponding period last year is respectively 17% with 18.8% , samSung is returned slightly under the apple.
The SamSung of this moment, lawsuit suffers a defeat, it is worth while however on bazaar complacent.
Lyons negotiable securities (CLSA) analyst MattEvans says: "Apparent, galaxyS Ⅲ is becoming the real competitor of IPhone, as well_matched as IPhone, and be not retreat and beg next substitute. And be not retreat and beg next substitute..
Xiang Ligang of CEO of flying elephant net (small gain) say, delicacy has so can revolutionary like the apple innovation, say to imitate, the manufacturer of great majority is to be being imitated in the travel before fumbling. And SamSung, it is this person above average in numerous copyist.
And, samSung not bureau be confined to is imitated, the advantage that it still has malic place to do not have -- from yuan parts of an apparatus arrives the hardware of terminal is perpendicular unifinication. The numerous key that SamSung has a smartphone 0 component, from liquid crystal face plate, to CPU chip, arrive again memory chip, samSung has extremely strong productivity. The smartphone makes money, of component sell also help SamSung earn basin full earthen bowl is full. "SamSung product takes advanced line all the time the best selling brooch pins on technical research and development and innovation, and SamSung is on entire industry catenary perfect quite. " wave of Liu Ren of deputy secretary-general of Chinese electron chamber of commerce evaluates SamSung so. Although the apple started the industrial chain with brand-new smartphone, but in hardware domain, samSung is spent to the osmosis of whole industry catenary far exceed an apple.
SamSung follows an apple is the enemy, also be a friend. The main fittings of the IPhone of malic company and IPad product (include chip of CPU, memory and monitor to wait) purchase from SamSung, only 2010 purchase amount to approach 5.7 billion dollar. Besides, produce a manufacturer of SamSung or malic IPhone and IPad processor all one's life only, bilateral relationship is delicate.
The free system that install eminent to SamSung also be admirable edge tool, saving number with 1 million yuan plan cost of research and development and permissive charge while, be opposite as Gu Ge those who install eminent system is ceaseless newer, samSung smartphone also can gain better user experience. Meanwhile, samSung upgrades what all energy put in hardware newlier on, almost the issuance of product of every time flagship, the metropolis is banner on hardware at IPhone.
Software has the free system that install eminent, hardware has oneself to b the most popular scooby costume e able to overtake malic advantage, on sale product line, samSung also is different from an apple. Besides the high-end flagship product such as GalaxyS Ⅲ , samSung still sells a few cater to low end of consumer cheap mobile phone, take aim the target to each consumer.
China large president applies Chong Tang to have a famous remark, "SamSung is good at imitating others, slaughter the other side again. Slaughter the other side again..
Taste newly roll out grab with lawsuit run
Public data shows, profit of the quarter on the apple is as high as 8.8 billion dollar, samSung predicts 3 quarters profit amounts to 6.8 billion dollar about this year. Notable is, dou Yuangao of these two numbers hereat the reparations of 1.05 billion dollar of second litigation case. So lawsuit present result to this two big tycoons, lift almost do not remove the least bit billows. Then, those who see is next, and even play a round, following sb's heels necessarily and come.
Announce in the court the apple wins the lawsuit hind, this company raised again new suit, the Galaxy S Ⅲ in selling SamSung heat this and Galaxy Note labelled tort type, claim for compensation restrains 700 million dollar. Nevertheless SamSung also does not have at a loose end, with the fastest speed get rid of the stale and bring forth the fresh. The most typical case is not to appear on the market to be about to leave to GalaxyN Ote of a year sell the 2nd generation the product, cycle shortened than GalaxyS series many. Occupy Yang Qun to estimate, the lawsuit that even if apple increases still can win victory, samSung perhaps rolled out other admiral to be tasted newly again. Reparations is less important, the purpose with mainer apple is to let SamSung stop carry out relevant type, this just is a deathblow to SamSung. But the court raises rate to cooperate malic idea impossibly, samSung just captured this a little bit.
Besides ceaseless to lodge a complaint, apple of the hearsay inside course of stud memory laptop toshiba y is reducing the collaboration that goes up in component with SamSung, oath and bounds of its make a clear distinction. For example this year the 3rd quarter, samSung is in of malic core component in supplying already from the height 40% drop 20% less than, and shining put wait for domain apple to begin will more taste order newly to turn to Toshiba, Er to amount to the competitor that waits for SamSung surely. Purchase in liquid crystal face plate in, samSung basically had exited an apple in the round purchase a system.
Be in nevertheless IC of deep know well yuan the Zhu Jizhi of industry of parts of an apparatus looks, samSung also has answered action type. "Be in domain of yuan of parts of an apparatus, japanese enterprise is having absolutely technical advantage. But a lot of too the technology of lead is not used at all in civil domain, samSung is done only consume kind of market, the price ties petty gain than day, response rate is rapid also, through old precipitation, brand and quality are very good also. " Zhu Jizhi says, because such, samSung is in at present consumptive electron yuan the position of domain of parts of an apparatus already was not malic one-sided reduces collaboration active shake. In recent years Japan yuan pattern of industry of parts of an apparatus is small, the development speed of SamSung and client limits are to promote greatly more.
"And, partial collaboration also does not say the end can end. " Zhu Jizhi complements, although malic government did not disclose, but the hand that the A6 processor that IPhone5 place uses still should stem from SamSung. "Processor chip unlike is other yuan of parts of an apparatus, need time is accumulated, special so high to the apple demand, severe the company that track, change an other vendor to be done at all casually do not come. " so SamSung is mixed between the apple, still have what cannot eradicate is deep fetter.
dog crates large
Yang Qun thinks, day department business is in west hill of sunset of consumptive electron domain, the business of old brand mobile phone such as Nuojiya, Motolora " oneself one cannot say for sure " , remain can browbeat truly of SamSung have an apple only. But on the other hand, in SamSung is at present perpendicular unifinication mode has not appear before apparent leak, its advantage still alone pace all corners of the country, the apple can be not pulled down easily.
Litigant case place involves patent
Besides 3 products, all equipment of SamSung confirm the '915 that encroached an apple " contractible enlarge " patent. This patent points to double point to mediate picture of contractible, enlarge. This is the apple is using much dot to touch what after accusing a technology, create on IPhone generation, replace resistor screen as capacitance screen, fundamental authority is using such gesticulation logic, but this patent that is an apple really.
Equipment of SamSung much money confirms the '381 that encroached an apple " return quickly " patent, namely the Home physics key-press of screen lower part, no matter you press Home key in what interface, return advocate screen, samSung to avoid patent issue. Later period product bolts Home the design is long square or elliptical, but this does not have steer clear of " return quickly " this one function.
Equipment of SamSung much money confirms the '163 that encroached an apple " doubleclick shrink put " patent, browse in the picture namely, electronic book is read, doubleclick when webpage skeletonize can switch is contractible enlarge, this also is an apple to make up for mediate gesticulation, production logic is designed redundantly, the complement as the 1st and perfect.
The much money equipment of SamSung confirms the '677 commerce exterior that encroached IPhone forehead designs patent, exterior of hind D '087 commerce designs patent, show advocate the '305 exterior of screen is patent. Basically be aimed at the dispute of product of SamSung much money and likeness of IPhone3G S appearance, include all around the design of th free t mobile prepaid cards e face plate before an organic whole of the back after the metal is bag edge, pliable, glass.
Suit of malic SamSung patent
Details of a case is answered put
On April 15, 2011:
The apple is aimed at SamSung to lodge a complaint in the United States, say SamSung violated malic patent.
On April 21, 2011:
SamSung sues an apple in Korea, Japan and Germany, call Ping the patent that its violated SamSung.
June 2011:
The apple sues SamSung in Korea, samSung also to committee of American international trade (IT C) sues an apple.
On August 4, 2011:
Regional court applies for much husband of Er of Du Sai of malic Xiang Deguo preliminary ban, the hope prohibits SamSung is certain the sale of the product.
On September 26, 2011:
The apple mentions to SamSung in Australia multinomial patent suit.
May 2012:
Gram of library of malic C E O and Cui Zhicheng of SamSung C E O are in san Francisco meeting, search sue for peace to solve. But prove an abortion.
On July 30, 2012:
Case of suit of malic SamSung patent is in American California regional court of federal of holy He Sai opens careful.
On August 24, 2012:
He Sai court adjudges emperor, samSung loses a lawsuit, need to pay malic 10.5 compensation of 100 million dollars, subsequently SamSung appeals.
Plan as a whole: Liu Bin Wang Xiaoxing
Interview and write: Li Rubing of trainee of little bit of Fang Na bark
IC, CFP offers a plan
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