The apple learns under Microsoft weigh: Transition equipment and service

Liu Jia

Challenge an apple with malic mode, microsoft acted.

Release formally what be apart from Windows 8 still have h the most popular scooby costume alf month, silent of Er of Bao of · of husband of Microsoft CEO history the base of a fruit (Steve Ballmer) mentioned again the transition of Microsoft. He expresses in the open letter that gives shareholder in Zhou Er, microsoft is experiencing comprehensive transition. On the foundation that continues to insist to be core with Windows, will develop to equipment and service company direction.

The new strategy of Microsoft walked up to imitate malic way. "Use both hard and soft tactics " the IPhone of mobile intelligence terminal of fruit of politic Ling Ping, IPad in the market make a great coup, 2010, market prise first time of the apple exceeded Microsoft. Under photograph comparing, important pillar PC is in Microsoft business to be replaced by smartphone and flat computer gradually, late Windows smartphone is in the whole world is only 3.5% market share of the left and right sides.

But Microsoft still has breach. In mobile Internet domain, although the apple of be far ahead is holding high-end user, but times of the Qiao Busi after entering, the apple begins to be immersed in the predicament brooch pins with lack of power innovation; Because patent problem is affected somewhat in Euramerican market,have the SamSung of perpendicular and integrated advantage, the partnership of a group of people of same interest that install eminent such as Suo Ni, HTC is companionate be b most popular selling t mobile prepaid cards usy enough with one's own affairs, overall situation is uncertain, microsoft still has an opportunity. dearfoam slipper

　　 Microsoft hardens

Microsoft hopes its partner, client, partner and competitor realize completely, it is company of an old software merely no longer.

Make an athlete already, become umpire again, or the way that will make prospective Microsoft.

t mobile prepaid cardsBaoermo points out, prospective Microsoft plans continue dedicated at development " the new-style product that waits for natural way to use through fee the best selling memory card digital cameras ling, gesticulation and speech " .

Be about to be by October issuance Windows 8 is Microsoft change is germinant. This is the operating syst most popular selling memory card digital cameras em of computer of flat of a get through and PC, this means Microsoft to be able to mix the new function of PC use very fast translation to flat computer and mobile phone.

Baoermo once was made public in forecast on the circumstance say, in a year in, the whole world will have 400 million Windows 8 and product of hardware of Windows Phone 8. Windows 8 product includes computer of PC, notebook, flat computer and blender, product of Windows Phone 8 basically is a smartphone.

"Windows 8 is Microsoft breaks up dish tool. " Xi Erfu of · of analyst Michael Er once expressed so to making public media.

Also have the person that throw a damp over nevertheless. In associate the battalion of season of the first money received telephone conference 2012, associate CEO Yang Yuanqing denies Microsoft rolls out Surface flat computer, march the strategy of hardware industry.

"mountain t shirtsAlthough we do not like Microsoft to provide free memory card digital cameras hardware, but to us, it is to increase a competitor nevertheless just, " Yang Yuanqing replies so in the conference, "They just are one of lots free canon ef 15mm and lots of competitor. We are very self-confident still it is good to can offer the rival that compares Microsoft inside much hardware. They are in software aspect is v the best selling canon ef 15mm ery strong, but we do not believe they can provide the best hardware on the world, and it is OK to associate. " but he is very fast the topic of conversation turns, the issuance that weighs pair of Windows 8 is very hopeful, associate can make full use of the new product that it will come to popularize its. Associate can make full use of the new product that it will come to popularize its..

　 The transition under weigh

Become longer and longer in the antenna of Internet domain when Microsoft when, once the increment that buys not apparent change to become oneself business. At this late hour, in average consumer in the eye, microsoft still is one sells software, and very long the manufacturer of old brand IT that did not roll out an innovation product that lets a person shine at the moment.

Pressure is approached gradually already. On July 20, 2012, microsoft 2012 money year newspaper of money of season of the 4th money shows, receive eighteen billion and fifty-nine million dollar when season battalion, relatively the corresponding period grew 4% last year, net loss caustic is 492 million dollar, and profit of net of the corresponding period was 5.874 billion dollar last year. This is Microsoft since appearing on the market 1986 oneself first incur quarter loss. This is to be in those who be the one picket impulse 5 years ago to buy bury sheet, this quarter is decreased write down defray to buy the 6.2 billion dollar related AQuantive of digital ad firm.

Back-to-back, the market prise of cereal song company will exceed Microsoft first on October 1, the 2nd old science and technology of American after making an apple company. This one change divulges the signal that come out is: Industry of science and technology has been entered " hind PC times " , investor more and more the growth opportunity that values prospective cereal song to be based on Wu of kimono of Internet, mobile equipment to be built; And Microsoft basically still depends on software to get income. The analyst predicts, income of two years will add Microsoft henceforth fast can be close to only 10% , and cereal song hopeful is achieved 27% .

Right now, microsoft will be mixed to equipment from software of the transition that serves company direction " new old practice " the eyeball that attracted capital market undoubtedly. Nevertheless, CEO Zhang Yi seeks advice to look in moxa intermediary, the limit effect that the apple brings still exists, microsoft still has an opportunity, but its biggest challenge is not capital, not be a talent, not be a brand, and depend on running a system whether get used to fast and agile, changeful mobile Internet times, whether cast off " sell software to depend on disease. Whether cast off " sell software to depend on disease..

Zhang Yi thinks, present competition is not the competition of side of pure hardware, software any more, hardware of software business dominant, can say the complement that is increment only, specific and character, microsoft still has a few paces to want. " it is battle means the patent that grow in intensity to turn to the Microsoft of hardware or will imitate Gu Ge, buy in mobile phone manufacturer on somewhat act; 2 it is to want the time of resource allocation fluctuation in upriver conformity, 3 it is to be on channel how with operation business contact with, 4 it is how to attract developer, compose builds an ecosystem with the apple, compare that install eminent.