Sunday, January 15, 2012

Surface appears on the market shortly: Microsoft channel suffers be restricted

  Guide language: Foreign media is written today civil say, as Surface flat computer appear on the market date draws near increasingly, the channel of Microsoft is short board cause outside attention gradually, this limits the sales volume of this outstanding product likely.



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Microsoft developed first outstanding mobile device probably, but the sale that should provide form a complete set and service, the likelihood faces many challenges even.



Hopeful of computer of flat of new fund Surface delivers goods at t free memory card digital cameras he fourth quarter, predict to will form huge attraction to enterprise user. Differ with malic IPad, this product can run the Office application such as Word and Excel.



Besides, this product still deployed a very nov the best selling canon ef 15mm el protection to cover, can protect screen to not be damaged not only, still can treat brooch pins as clavier is used, offer more convenient input way below the condition that does not add airframe weight thereby.



Study the data of company Strategy Analytics according to the market, IPad holds dominant in flat computer market at present, the global market share of the 2nd quarter is achieved 68% . This product returns the sales volume in ceaseless nibble PC, cause the damage of Microsoft core business such as Windows and Office.



But Microsoft still encounters predicament in channel respect. Surface uses the Windows 8 operating system with newest Microsoft, can run different application through two kinds of mode. because of such, the try out before potential user hopes to be being bought formally probably this kind of next one equipment.



Meanwhile, apple up to had been in in June 12 countries and area have the whole world 372 retailing shops. IPad is in likewise through 100 think of buy, the postal service hall of Woerma and operation business sells. Microsoft has not build channel collaboration to concern with other shopkeeper. During this company plans Christmas shopping season, 35 are added in Quan Meixin temporarily tide inn. Even if is such, the American big city such as Chicago, Philadelphia, Feinikesi is as retail as the government of Microsoft still channel does not have a predestined relationship. New York and san Francisco also can open each only temporarily inn, overseas market is done not have. memory laptop toshiba



Microsoft still will pass the channel on the net to sell Surface, but the try out requirement that still cannot satisfy an user.



Although wear the PC manufacturer such as Er and HP to have giant retail medium of communication, popularize final help Microsof the best selling memory card digital cameras t each corner of the world Windows 8, but the equipment that they show at present is not as fetching in that way as Surface attention. Those who not allow to ignore is, these most popular selling scooby costume manufacturers also not worth to be carried in the portion of flat computer market at present.



The retail antenna with giant apple can offer a lot of try out for the user the opportunity of its product and service. To it opposite, microsoft basically is the product such as Xbox sport plane to provide a service through phone and network however. If product breakdown, must w the best selling memory laptop toshiba ant to send Microsoft maintenance equipment mail, the ability after wanting to be in two weeks normally obtains the facility of foster cordial relations between countries.



Small company client is most pressing to supporting the demand of the service, and this just is Microsoft is short board.



But good news is, historical experience shows, as long as the product is enough and outstanding, still can attract not the sales volume of common. For example, free memory laptop toshiba the channel at the beginning of IPhone is released is very narrow, established cooperative relationship with AT&T only in American market.



Analyst of Bernstein Research of American investment bank holds Ni Sakenaji in the palm (Toni Sacconaghi) thinks, microsoft had proved the hardware of oneself designs ability, the sales volume of Xbox has reached desk of several ten million.



Nevertheless, the failure of Zune music player and Kin smartphone still makes clear, microsoft must attract an user for new facility hard, after all, its lack is willing one batch to be in in that way taste what before releasing, queue up all night newly to embrace wholesale. (Book Yu)

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